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Podcast.

Beyond Marketing, The Podcast.

In this thought-provoking podcast, we sit down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond.

 

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How important is mental wellbeing in the influencer marketing industry?

In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie shares her personal experiences as an influencer, and advice as a mental wellbeing expert and advocate, on how brands and talents can face these challenges within the digital landscape.
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How can brands raise consumer trust, partnering with influencers to drive positive impact?

The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. In this episode, we're joined by special guest John Melo, CEO of Amyris, to evaluate how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand’s community building.
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How will the rise of Web 3.0 impact the development of the creator economy?

The creator economy isn’t going anywhere. But how’s it going to change when Web 3.0 is fully realised? This episode’s special guest is Kaya Yurieff, Creator Economy Reporter for The Information, who reflects on how Web 3.0 will completely reshape community building. Tune into this all-encompassing conversation to gaze into the future and explore the evolution of social platforms, influencers and brands in the highly anticipated new phase of the internet. 
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What is the Ecoverse and how can brands take part of a this sustainable metaverse idea?

Is there a sustainable approach to Web 3 and NFTs? In this episode Nihar Neelakanti, CEO of Ecosapiens,  discusses how the Ecoverse will come to life, to build a sustainable landscape of Web3. Tune in to discover how Ecosapiens is building a web3/NFT platform to enable consumer support against climate change in “1-click”, and how will brands be able to dive into the space to make a positive contribution to the environment, an efficiently offset the impact of the crypto minting process.
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How is the publishing industry keeping up with the creator economy?

The creator economy is taking the world by storm, transforming how the publishing industry embraces a new form of leaders, cultural voices and entrepreneurs. In this episode, Alinka Rutkowska - CEO and founder of Leaders Press, discusses how the publishing industry has been transformed by the rise of influencers. Tune in to discover how creators are taking a leading voice across their communities through different publishing formats, how Web 3.0 will impact the industry and how talents will have more opportunities, as they become thought leaders for the new generations.
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How can brands get started in the metaverse by collaborating with influencers?

What is the Metaverse today? Let’s demystify it. In this episode, Yonatan Raz-Fridman, CEO and founder of Supersocial, discusses how Web 3.0 is transforming how brands and consumers interact in the new immersive and virtual worlds. Tune in to discover how this new web era will impact the conception of community building, content ownership and self-expression extension. 
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Stories.

Studio in Focus 2024
Content In Focus: Audio, AI and Tech Integrations for Creators.

In the ever-changing world of content creation, it can be difficult to keep up. So, here are three key predictions for 2024 from someone who’s constantly got one eye on the present and the other on the future: our Creative Media Director, Jake Davis.

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2023: A Year of New Beginnings.

Explore MG Empower's transformative journey in 2023, a year of milestones and innovation. From reaching 41.7 million globally to a renaissance marked by expanded services, join us in gratitude for a successful year.

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Our Favourite 2023 Holiday Campaigns (So Far).

Discover the magic of this year's holiday marketing with our breakdown of three standout campaigns as we unwrap the season's most creative and impactful moments.

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Viral Comedian Esse Menino on Why Brands Should Take Creative Risks.

Viral Brazilian comedy sensation, LGBTQ+ activist, writer, performer and content creation extraordinaire, Esse Menino, sat down with us to discuss the importance of taking creative risks.

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Sophie Butler
Sophie Butler on Disability, Influencer Marketing and Brand Education.

We sit down with outspoken advocate for the disabled community and accomplished influencer, Sophie Butler, to talk about the responsibility of influence and the current landscape of representation for disabled people.

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Five Inspiring Graphic Design Trends to Watch in 2024.

Our Senior Designer’s five big predictions for what’s next in the ever-evolving world of design, from sustainable luxury to the rise of absurdity and surrealism.

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Lessons in Luxury Content Creation from a Successful Influencer Duo.

In a recent episode of Beyond Marketing The Podcast, we interviewed Denis Colak and Nimi Blackwell: content creators who’ve found their USP in working as a duo fo luxury brands like Dior, Tiffany and Gucci.

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A Snapchat Masterclass: New Opportunities for Content Creators.

Tips and insights on Snapchat’s game-changing creator features, based on a masterclass by Emily McDonnell, Head of Creator Partnerships UK at Snapchat.

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November content.
Content Squads: A Reactive-First Approach to Influencer Marketing.

Content squads are teams of storytellers who pitch and create content for your brand, on their own schedule.

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Three Reasons Why Your Brand Needs an Effective Community-Building Strategy.

In today’s dynamic digital landscape, having a thriving community is more important than ever.

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