Season 1 - MG Empower
Podcast.

Influencer Marketing Uncovered.

This podcast is your key to the fast-paced world of influencer marketing and beyond. Made for brands that want to stay current, keep growing and get inspired as the experts that matter reflect on the industry from an exciting array of perspectives.

 

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How to create long term relationships with consumers by leveraging on empathy.

Consumers are, more than ever, seeking to find sources of joy and genuine connection when diving into experiences with brands and services. In this episode, Andreia Morelli, VP of Charge Products & Marketing at American Express Mexico discusses how brands can go above and beyond to create authentic and meaningful connections with consumers, build long-term relationships and raise loyalty. Tune in to discover how an empathetic approach to data and consumer behaviour insights, can lead brands to create innovative and relatable campaigns.
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How sustainable beauty is powering the industry: inside Costa Brazil’s purpose-driven brand.

Sustainable beauty is forever transforming the industry, as consumers increasingly demand brands to become more ethical across their supply chain and communications. In this episode, Francisco Costa - Founder and Creative Director for Costa Brazil, discusses how the beauty brand's future relies on how operations can be transformed to take what nature offers more ethically and sustainably. Discover how Calvin Klein's former Creative Director changed his career to building a purpose-driven and sustainable brand.
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How can brands inspire consumers to join the Circular Economy?

The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to social, environmental and economic impact. In this episode, Pia Heidenmark - former Chief Sustainability Officer of IKEA, discusses how brands can jump into the circular economy and inspire consumers to embrace a sustainable lifestyle by educating and simplifying the concept through outstanding well-designed products and clear and effective communication.
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How to build beloved brands through changing times.

After a challenging year, consumers' decision-making has forever been transformed, prioritising brands that go beyond their commercial goals, to support consumers to live better lives. In this episode, Bea Bravo - Senior Marketing Manager at Johnson & Johnson, discusses how brands can become agile when creating marketing strategies that have a true purpose to move emotions and sentiments, instead of moving wallets. Tune in to discover how brands can use the power of data and influencer marketing to truly engage with consumers and build strong bonds and communities.
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How can F&B brands tap into wellness with out being cliche?

During the past two years, wellness has taken centre stage in consumers' lives. In this episode, Ulises Ramirez - General Manager for the North America Water Portfolio at The Coca-Cola Company, discusses how F&B brands can tap into to topic and still stand out from the crowd. Tune in to discover how innovation and purpose can come together to empower brands to avoid being cliche and discover how Smart Waters has been able to lead their category through a smart and authentic strategy, putting consumers at the core of decision-making.
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The ins and outs of the Creators Economy. What can brands learn from the Asian market?

The Asian market has been leading the path of technology and marketing innovations over the past years. In this episode, Siang Ng - former VP of Global Business at Gushcloud International and thought leader on marketing and business strategy, discusses the key learnings from Asia when tapping into the Creator Economy. Tune in to discover how this new era has transformed brands and consumer relationships, how livestream shopping has redefined engagement and how to successfully build a co-creation strategy with influencers.
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More stories.

HERO
Working with influencers 101: Respect, Reward, Re-engage.

Today’s brandscape is obsessed with influencers. From generating conversions and connections to creating cultural credibility in ever narrower niches, the value they represent to brands and businesses just keeps growing.

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Untitled
De-influencing: why it’s not just another buzzword.

Unless you’ve been living on a desert island or under a rock, you’ll have heard the word ‘de-influencing’ flying around the social sphere...

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Stories_Let’s talk about Dora Atim
Let’s talk about Dora Atim: Nike running coach, community leader, MG Talent.

Dora Atim, a rising influencer, Nike running coach, athlete, and mentor to young people in sports, sat down with us to share her story...

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Stories_Fashion in focus
Fashion in focus: 2023 trend projections.

In fashion, life is often defined by the changing of the day, month, season and, most importantly, year. And as years go, 2022 was an interesting one to say the least...

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tech in focus 1
Tech in focus: 2023 trend projections.

AI is coming. You know it and we’re a month late telling you about it. Here’s a summary of what every 2023 trend outlining AI has said...

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social in focus 1
Social in focus: 2023 trend projections.

Where does one even start with social media in 2022? BeReal got huge, AI went mainstream & TikTok grew even bigger...

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beauty in focus 1
Beauty in focus: 2023 trend projections.

In the world of beauty, 2022 was the year of juxtapositions and micro trends...

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Avatar[1]
How can brands jump into direct to avatar [D2A] commerce?

Direct to avatar (D2A) commerce is a relatively new concept, having only emerged on the market in...

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Is the social entertainment era reshaping influencer marketing?

It’s no secret that social media platforms are constantly evolving; be that a new algorithm,...

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Sustainability and marketing: how do influencers amplify a brand’s impact?

In the age of social media, where consumers are more vocal than ever and transparent...

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