About Us.

We are a global creative agency for digital influencer marketing.

Empower your brand to go above and beyond. 

Using the voice of influencers, we create, produce, distribute and amplify unique social campaigns that connect with your target audiences, delivering genuine cultural impact, conversations and uplifting performance.


Our history.

As told by our CEO and founder Maira Genovese.

I believe that entrepreneurship is all about empowering empathy, and this is the basis on which I founded MG Empower. 

After building a successful career in Brazil, I moved to London in 2005, taking a huge risk and diving into the deep end. While I built a solid career from scratch, I always felt the need to go my own way and pursue my unique vision to connect brands with key opinion leaders, empowering inclusive, real and relatable personal connections in the realm of digital advertising.

I started MG Empower in a coffee shop in 2015 which has since evolved to a full-service global influencer marketing agency built for the now. We now work with some of the most innovative brands in the world to position them in the intersection of culture and creativity. Empathy continues as our motto; we bring heart to everything we do.

“My vision of empowering others is reflected in every detail of our agency from our name to our mission. We empower brands through the voices of powerful influencers to engage with communities at scale.”

Maira Genovese



Our mission.

Our mission is to help brands create authentic connections with global audiences in the digital age.

Our culture.

Passionate. Determined. Insatiably curious about the potential of evolving technology. We are an international team bound together by a shared culture and clear purpose.

Empowering people.

We believe in the power of human connections. We empower individuals to influence attitudes, decisions and beliefs. Creativity and human spark are the main foundation of everything we do.

Customers are people, and not purely numbers. People connect with people, genuine storytelling and real emotions.

Empowering excellence.

We set the bar high and stand up for what we believe in.

From procuring the right influencers to designing creative strategies, we combine the same powerful approach: forward-thinking ideas meet meticulous execution.

We are not afraid to push boundaries and challenge the status quo to deliver outstanding results.

Empowering diversity & inclusivity.

Different ideas. Different perspectives. Different cultures. Diversity isn’t a catchphrase. For us, it’s a core strength. Our diversity gives us the understanding to take your brand message across the world. As a diverse and multicultural team, we pride ourselves on being globally collaborative, integrated and inclusive.