About Us.

We are a global creative agency for digital influencer marketing.

We empower your brand to go above and beyond. Combining creativity, social insights and performance data. We create, produce, distribute and amplify unique social campaigns that engage your audience and deliver business results – across multiple social platforms.

Using the voice of influencers, we create strategies with powerful storytelling that connects with your target audiences, delivering genuine cultural impact, conversations and uplifting performance.


Our history.

Entrepreneurship is all about empowering empathy as our CEO and founder Maira Genovese well knows.

After building a successful career in Brazil at American Express, she moved to London in 2005, taking a huge risk and diving into the deep end. Within 14 years she successfully worked for global brands like Yves Saint Laurent, Burberry, Sergio Rossi and Value Retail.

While she built a solid career from scratch, she always felt the need to go her own way and pursue her unique vision to connect brands with key opinion leaders, empowering inclusive, real and relatable personal connections in the realm of digital advertising.

MG Empower started at a coffee shop in 2015 and evolved to a full-service global influencer marketing agency built for the now. We work with some of the most innovative brands in the world to position them in the intersection of culture and creativity. Empathy continues as our motto; we bring heart to everything we do.

“My vision of empowering others is reflected in every detail of our agency from our name to our mission. We empower brands through the voices of powerful influencers to engage with communities at scale.”

Maira Genovese



Our mission.

Our mission is to help brands create authentic connections with global audiences in the digital age.

Our culture.

Passionate. Determined. Insatiably curious about the potential of evolving technology. We are an international team bound together by a shared culture and clear purpose. We go above and beyond to create authentic connections between brands and people.

Empowering people.

We believe in the power of human connections. We empower individuals to influence attitudes, decisions and beliefs. Creativity and human spark are the main foundation of everything we do.

Customers are people, and not purely numbers. People connect with people, genuine storytelling and real emotions.

Empowering excellence.

We set the bar high and stand up for what we believe in.

From procuring the right influencers to designing creative strategies, we combine the same powerful approach: forward-thinking ideas meet meticulous execution.

We are not afraid to push boundaries and challenge the status quo to deliver outstanding results.

Empowering diversity & inclusivity.

Different ideas. Different perspectives. Different cultures. Diversity isn’t a catchphrase. For us, it’s a core strength. Our diversity gives us the understanding to take your brand message across the world. As a diverse and multicultural team, we pride ourselves on being globally collaborative, integrated and inclusive.