fbpixel MG Empower - Fully Integrated Marketing Powerhouse

Our story.

It all began in 2017 when our visionary Founder and President, Maira Genovese, recognised the untapped potential of content creators as the advertisers of the future. From a humble table, scattered with papers and screens in a cozy South London coffee shop, she embarked on a mission to establish the world’s leading influencer marketing agency. And a few years later, we achieved just that.

Since then, a few things have changed. We got bigger, better and smarter – taking what we knew about the flow of culture, creating authenticity and generating impact, to become the integrated agency we are today. The people and brands we work with get access to a global, multidisciplinary team that works collaboratively across six core divisions and offices in London and New York.

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Our founder.
Maira Genovese

Maira Genovese.

A trusted advisor to some of the world’s most inspiring brands, including Chopard, Bumble, Biossance, Genesis, JVN Hair, Lionsgate+, TikTok, Deliveroo, Rose Inc and Porsche, Maira Genovese is internationally recognised as a driving force of the future of marketing through her work in digital innovation, grounded in a deeprooted understanding of cultural insight, commercial impact and social intelligence.

Throughout her career, Maira’s guiding light has been to empower people and brands. That vision, combined with her passionate belief that excellence can only be achieved by defining and embracing inner purpose, defines MG Empower – an agency dedicated to reframing the way brands connect with global communities.

Since founding MG Empower, Maira continues to lead the agency as President, steering the conversation around innovation, transformation and global scaling.

As an integrated agency, our purpose is to leverage a cross-disciplinary ecosystem to connect brands with global communities, generate impact, scale results and position businesses at the forefront of their industries. That’s how we empower brands to navigate the evolving marketing landscape.

Maira Genovese, Founder and President

SoHo, New York
since ‘22.

Since establishing our New York Office in 2022, led by Managing Director Raphael Bouquillon, we’ve been working across time zones to provide an enriched experience for global brands. We came for the high demand, and we’re staying for the local flavour and ability to be even closer – culturally and physically – with our clients in North and South America.

Our values.

Driven by a larger purpose.

Whether it’s empowering ourselves, our influencers, our clients or your audience, we want our work to have an impact – in our industry and in our wider cultural context.



Our culture.

Passionate. Determined. Creatively curious. We are an international team bound by a shared culture, a clear purpose and an energy you can’t help but love. And we celebrate every achievement in style.


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