MG Empower - Fully Integrated Marketing Powerhouse

Our story.

Our journey started in 2017 when our Founder and President Maira Genovese predicted that content creators would be the advertisers of the future. So, from a paper-and-screen-cluttered table in a South London coffee shop, she set out to build the world’s best influencer marketing agency. A few years later, we had done that.

In 2021, we were acquired by US-based biotechnology innovator Amyris, Inc. We got bigger, better and smarter – taking what we knew about the flow of culture, creating authenticity and generating impact, to became the powerhouse we are. Today, our people and brands get access to a global, multidisciplinary team that works collaboratively across six core divisions and offices in London and New York.

Discover our services.

Our founder.
Maira Genovese

Maira Genovese.

A trusted advisor to some of the world’s most inspiring brands, including Chopard, Bumble, Biossance, Genesis, Lionsgate+, TikTok, Deliveroo, Rose Inc and Costa Brazil, Maira Genovese is internationally recognised as a driving force behind shaping the future of marketing through digital innovation, grounded in her unprecedented understanding of cultural insight and social intelligence.

Throughout her career, Maira has been driven by her vision to empower people and brands. That vision, combined with her passionate belief that excellence can only be achieved through meaningful purpose, defines MG Empower – an agency dedicated to reframing and re-energising the way brands connect with global communities.

Maira continues to lead the agency as President, steering the conversation with a focus on innovation, development and global scaling.

We empower brands to navigate the marketing landscape through data-driven storytelling and innovation. Our purpose as an integrated agency is to leverage our ecosystem to connect brands with global communities, generate impact, scale results and position businesses at the forefront
of their industries.

Maira Genovese, Founder and President

SoHo, New York
since ‘22.

Since establishing our New York Office in 2022, led by Managing Director Raphael Bouquillon, we’ve been working across time zones to provide an enriched experience for global brands. We came for the high demand, and we’re staying for the local flavour and ability to be even closer – culturally and physically – with our clients in North and South America.

Our values.


Whether it’s empowering ourselves, our influencers, our clients or your audience, we want our work to have an impact – in our industry AND in our wider cultural context.



Our culture.

Passionate. Determined. Creatively curious. We are an international team bound by a shared culture, a clear purpose and an energy you can’t help but love. And we celebrate every achievement in style.


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