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Chopard
#ChopardLovesCinema #ChopardLovesCinema #ChopardLovesCinema #ChopardLovesCinema
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#ChopardLovesCinema

Evolving Chopard’s presence at the Cannes Film Festival for the last 6 years.

As one of the main sponsor of the Cannes Film Festival, Chopard is always looking to maximise their presence in Cannes and the impact it creates globally. In 2017, we started our journey with the brand in making sure we can get all eyes on Chopard during the festival and leverage innovation to be the most relevant brand there. And for the last 6 years, we are proud to say we have been able to do just that. Through a mix of IRL activations, long term talent partnerships, major red carpet moments and even Chopard’s first ever live stream, we come back every year with the same energy to drive results for them.

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IMPRESSIONS
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ENGAGEMENTS
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EMV (€)
Challenge.

Build strong brand association with the iconic event and amplify the impact of red carpet strategies to increase digital presence and brand recall.

Our integrated approach to influencer marketing allowed us to understand the cultural evolution of Cannes Film Festival throughout the past years and connect it to Chopard’s goals through the power of key talents and data. We have elaborated tailored strategies for each edition, focused on reinforcing Chopard’s positioning in the luxury industry and incorporating assertive communication touchpoints to reach audiences through memorable and impactful stories that merge digital and physical spaces.

ChopardLovesCinema_Strategy

Strategy.

We’ve combined consistent storytelling, data and the expertise of mega influencers to create key global awareness moments and increase engagement and earned media value.

Throughout the past six years, our intelligent strategies have connected Chopard to its target audience through exciting stories co-created with selected ambassadors and optimised across different online channels to deliver content that translates the brand’s luxury positioning. By engaging mega talents like Aimee Song, Marina Ruy Barbosa, Belen Hostalet and Camila Coelho to portray Chopard’s DNA and timeless aesthetic, we have built momentum and contributed to reinforcing its core values within the Cannes Film Festival – on a global scale.

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And in 2021, another debut: Chopard’s first-ever livestream experience from Cannes.

Our MG Studio team came together in 2021 to bring to life The Livestream Experience – Chopard’s first-ever real-time show from the red carpet. We’ve partnered with four global influencers to bring an inside look into the event’s atmosphere, immersing the audience in a unique journey – including exclusive behind-the-scenes and interviews. Our best-in-class technology capabilities combined to a content and amplification strategy engaged over 16 million people and led to over €70K in earned media coverage.

Results.

Results.

Innovative communication formats within the Cannes Film Festival have been leading to consistent engagement, awareness and positive sentiment analysis.

The relatable content shared by influencers associated with Chopard’s dazzling portfolio – exclusive behind-the-scenes, light-hearted assets and personal memories with the Festival – have secured an impressive positive sentiment analysis every year. By adding the real-time element, we have seen interest spike, increasing Chopard’s social presence and engagement and sustaining brand perception connected to Cannes through unique content experiences.

 

 

 

 

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