fbpixel MG Empower - Global Integrated Marketing Agency
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We are a global integrated marketing agency.

Empowering brands with data-driven storytelling.

MG Empower makes and operates in every sphere – voice, visual, experiential and beyond – to build award-winning campaigns and growth strategies for global brands. Combining an integrated approach to storytelling with data-driven intelligence to drive conversions, connections and culture-shaking conversations.

Our work

Powerhouse.

Our integrated agency model is designed to deliver maximum value. Experts in Influencer Marketing, Innovation, Paid Media, Design and Experiential Production and Data Architecture work as a collective to connect brands with people authentically at every touchpoint, on and offline.

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Barbie x Tangle Teezer
#BarbiexTangleTeezer #BarbiexTangleTeezer #BarbiexTangleTeezer #BarbiexTangleTeezer

Barbie x Tangle Teezer

Making the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign.

7.3M
Reach.
8.6M
Impressions.
321K
Engagements.
Discover more
INSIDE THE CAMPAIGN
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Fujifilm: X-S20
Fujifilm X-S20 Hero Video Fujifilm X-S20 Hero Video Fujifilm X-S20 Hero Video Fujifilm X-S20 Hero Video

Fujifilm: X-S20

Creating a hero video to launch a new camera, designed for content creators.

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INSIDE THE CAMPAIGN
CS_Genesis
Genesis
#Genesis #MakeTheGameYourOwn #Genesis #MakeTheGameYourOwn #Genesis #MakeTheGameYourOwn #Genesis #MakeTheGameYourOwn

Genesis #MakeTheGameYourOwn

Driving brand affinity and awareness by tapping into niche audiences for Genesis.

59.2M
Impressions.
3%
ER.
23%
CPM optimisation.
Discover more
INSIDE THE CAMPAIGN
MG Influencer.
MG Media.
MG Studio.
MG Platform.
MG Sprint.
Map_Home_Page

Connect with global audiences.

Over the years we’ve built a network that spans more than 40 countries, 17 languages and four continents, enabling us to tailor and distribute campaigns across cultures.

 

UK / EUROPE / LATAM / USA / INDIA / SEA / CHINA

MGE_WEB_Homepage_Formula

Our brand network.

Hello_Fresh
Tangle_Teezer
Avon
Hourglass
Highland_Park
Lionsgate-01
Genesis-01
River_Island
Chopard-01
bumble-01
Paddy_Power
Deliveroo-01
Biossance-01
Dior
JVN
TikTok-01
Dr_Dennis-01
Badoo
Costa_Brazil-01
Patbo
CapCut-01
Granado
By_Terry
Flannels-01
Fiverr
House Of Fraser-01
Alberta Ferretti
Pipette-01
Lelo-01
Rose_Inc-01
Porsche
Starzplay-01
stirpes-01
Zilch-01
Hello_Fresh
Tangle_Teezer
Avon
Hourglass
Highland_Park
Lionsgate-01
Genesis-01
River_Island
Chopard-01
bumble-01
Paddy_Power
Deliveroo-01
Biossance-01
Dior
JVN
TikTok-01
Dr_Dennis-01
Badoo
Costa_Brazil-01
Patbo
CapCut-01
Granado
By_Terry
Flannels-01
Fiverr
House Of Fraser-01
Alberta Ferretti
Pipette-01
Lelo-01
Rose_Inc-01
Porsche
Starzplay-01
stirpes-01
Zilch-01
Hello_Fresh
Tangle_Teezer
Avon
Hourglass
Highland_Park
Lionsgate-01
Genesis-01
River_Island
Chopard-01
bumble-01
Paddy_Power
Deliveroo-01
Biossance-01
Dior
JVN
TikTok-01
Dr_Dennis-01
Badoo
Costa_Brazil-01
Patbo
CapCut-01
Granado
By_Terry
Flannels-01
Fiverr
House Of Fraser-01
Alberta Ferretti
Pipette-01
Lelo-01
Rose_Inc-01
Porsche
Starzplay-01
stirpes-01
Zilch-01
See all work
MGE_WEB_About_Us_Section

About us.

A global, multidisciplinary and integrated team driven by data and storytelling. We take our expertise about the flow of culture, authenticity and intelligence to grow businesses and connect people with brands at every touchpoint – developing marketing solutions, from strategy to creative, for maximum impact.

About us

Culture.

Empower is both a treasured ethos and a call to action.

Our purpose is to empower people and brands to go #AboveAndBeyond. And we believe this can only be achieved by being incredibly intentional about our culture, values and ways of working. As an organisation founded in London by a Brazilian woman and entrepreneur, building a safe environment with a racially, ethnically, and culturally diverse workforce is key to the happiness of our people and the success of our business.

Impact

 

Stories.

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A Snapchat Masterclass: New Opportunities for Content Creators.

Tips and insights on Snapchat’s game-changing creator features, based on a masterclass by Emily McDonnell, Head of Creator Partnerships UK at Snapchat.

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November content.
Content Squads: A Reactive-First Approach to Influencer Marketing.

Content squads are teams of storytellers who pitch and create content for your brand, on their own schedule.

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Three Reasons Why Your Brand Needs an Effective Community-Building Strategy.

In today’s dynamic digital landscape, having a thriving community is more important than ever.

Read now

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The Power-Up Series 2023: Artificial Intelligence, Facial Recognition, and a Potential Solution to the Data Privacy Problem.

Has hyper personalisation gone too far? Our third and final deep-dive into the Power-Up Series is all about data and the new age of consumer experience.

Read now

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The Power-Up Series 2023: Two Lessons in Co-Creation with Experts from Nestlé and Business Insider. 

Why intentions and uncomfortable truths are crucial for effective co-creation, plus an unexpected trip to the moon.

Read now

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The Power-Up Series 2023: Transforming Databases into Thriving Communities with Experts from Canva, TikTok and Chief UK

Have you ever wondered what truly sets a brand apart in today's digital age? What makes a brand more than just a name but a thriving, interconnected community? Find out the answers in our latest blog.

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Panel discussion: The creative industry through the lens of Black creatives.

To celebrate Black History Month this year, we shone the spotlight on three amazing people, diving into their journeys and career paths to get to the bottom of what the creative industry looks like through the lens of Black creatives.

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The Power-Up Series is back – get ready for the 6th edition.

Learn how to effectively build brand communities in 2024 at The Power-Up Series. Get ready for a jam-packed evening of panels, canapés and networking at our incredible HQ.

Read now

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We’re the agency behind that Bumble x Jane Boulton campaign.

Explore how we created a viral campaign that connected Bumble's users around the world.

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Navigating 2024: Key Predictions to Elevate Your Brand Strategy

Discover which trends our in-house experts say are going to shape brand strategies in 2024.

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