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White papers.

Ideas and analysis to fuel your business.

Our white papers combine our latest research with qualitative, investigative, and cultural analysis to tell the stories brands need to hear. Dive in to thrive as we explore all aspects of today’s and tomorrow’s marketing brandscape.


Discover new frontiers of influencer marketing in 2022 and how brands can dive into a new era of immersive consumer experiences.

Understand the evolution and future of the new digital and immersive landscape of content and communication.

Learn how brands can thrive and succeed through the creator economy.

Find out what the Metaverse is and how brands and creators can work in this new landscape.

Discover how to get started in the Metaverse and unlock the potential of multi-sensorial consumer experiences.

Learn how data and automation will transform influencer marketing in this new immersive digital world.


More stories.

Let’s get Pintentional: Unpacking the healthy relationship between brands and consumers on Pinterest.

Explore how Pinterest builds intentional relationships between brands and consumers.

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Tropicália revived: Unraveling the threads of PatBO’s SS24 show at NYFW.

Recently, our US team worked with PatBo, one of Latin America's most prestigious haute couture brands...

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Attitude has no age: This 10-year-old has designed her own metaverse platform.

A new metaverse is about to land on the scene, and this one’s been designed by Aayati Dash...

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Four simple steps to building a thriving and effective brand community.

‘Brand community’ is the buzzword of the moment (and the last few years). I hate buzzwords. So let’s try and make it measurable and actionable, shall we?

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Influencers breathe life into Fashion Week: Look inside Copenhagen with MG Talent, Elisa Zarzur.

“[At Copenhagen Fashion Week] the attitude is different...

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Unlocking creativity: How we harness AI for Design at MG Empower.

Knowing how to use AI is a bit like having superpowers...

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Threads enters the chat: Everything you need to know about Meta’s Twitter contender.

As an integrated marketing agency passionate about social media and influencer marketing...

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Inside the Barbie x Tangle Teezer campaign: Great hair starts with imagination.

Do you remember what it was like to be a kid? To play with your toys – and your imagination...

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Cannes Lions 2023: Connecting the dots between co-creation, data and storytelling.

Another Cannes Lions, another mind-altering experience...

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Media Transformations and the Rise of Connected TV.

It’s now been over a week since we’ve returned back from Cannes Lions...

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