Influencer Marketing White Papers & Analysis | MG Empower
White papers.

Ideas and analysis to fuel your business.

Our white papers combine our latest research with qualitative, investigative, and cultural analysis to tell the stories brands need to hear. Dive in to thrive as we explore all aspects of today’s and tomorrow’s marketing brandscape.

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Discover new frontiers of influencer marketing in 2022 and how brands can dive into a new era of immersive consumer experiences.

Understand the evolution and future of the new digital and immersive landscape of content and communication.

Learn how brands can thrive and succeed through the creator economy.

Find out what the Metaverse is and how brands and creators can work in this new landscape.

Discover how to get started in the Metaverse and unlock the potential of multi-sensorial consumer experiences.

Learn how data and automation will transform influencer marketing in this new immersive digital world.

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More stories.

HERO
Working with influencers 101: Respect, Reward, Re-engage.

Today’s brandscape is obsessed with influencers. From generating conversions and connections to creating cultural credibility in ever narrower niches, the value they represent to brands and businesses just keeps growing.

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De-influencing: why it’s not just another buzzword.

Unless you’ve been living on a desert island or under a rock, you’ll have heard the word ‘de-influencing’ flying around the social sphere...

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Let’s talk about Dora Atim: Nike running coach, community leader, MG Talent.

Dora Atim, a rising influencer, Nike running coach, athlete, and mentor to young people in sports, sat down with us to share her story...

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Stories_Fashion in focus
Fashion in focus: 2023 trend projections.

In fashion, life is often defined by the changing of the day, month, season and, most importantly, year. And as years go, 2022 was an interesting one to say the least...

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Tech in focus: 2023 trend projections.

AI is coming. You know it and we’re a month late telling you about it. Here’s a summary of what every 2023 trend outlining AI has said...

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social in focus 1
Social in focus: 2023 trend projections.

Where does one even start with social media in 2022? BeReal got huge, AI went mainstream & TikTok grew even bigger...

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Beauty in focus: 2023 trend projections.

In the world of beauty, 2022 was the year of juxtapositions and micro trends...

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How can brands jump into direct to avatar [D2A] commerce?

Direct to avatar (D2A) commerce is a relatively new concept, having only emerged on the market in...

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Is the social entertainment era reshaping influencer marketing?

It’s no secret that social media platforms are constantly evolving; be that a new algorithm,...

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Sustainability and marketing: how do influencers amplify a brand’s impact?

In the age of social media, where consumers are more vocal than ever and transparent...

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