Case Studies | MG Empower

Who we are
- Who we are.
  
  About us.
  
  Discover where we came from and who we are today.
  
  Why us.
  
  Our team and ways of working make us special. Find out why.
  
  Team.
  
  Meet the people who want to take your brand #AboveAndBeyond.
  
  Careers.
  
  Feeling empowered? Check out our latest opportunities and benefits.
  
  Impact.
  
  Our mission, vision and D&I statement live here.
Work
- Case studies.
  
  Barbie x Tangle Teezer
  
  Making the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign.
  
  Fujifilm: X-S20
  
  Creating a hero video to launch a new camera, designed for content creators.
  
  Genesis #MakeTheGameYourOwn
  
  Driving brand affinity and awareness by tapping into niche audiences for Genesis.
  
  SEE ALL WORK
  
  This month's highlights.
  
  LIONSGATE+ Nacho
  
  Immersing global audiences in an edgy new show with two high-octane influencer experiences in London and Sao Paulo.
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  Chopard: Mille Miglia
  
  Celebrating timelessness with Chopard to promote their Mille Miglia collection to a new audience.
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Insights
- Insights and inspiration.
  
  Stories.
  
  Quick, easy reads about things we’ve been thinking, feeling and analysing lately. Get scrolling to keep up.
  
  Podcast.
  
  #InfluencerMarketingUncovered is your key to the fast-paced world of influencer marketing and beyond.
  
  White Papers.
  
  Our researchers combine qualitative, investigative, and cultural analysis to tell stories brands need to hear.
  
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  Latest.
  
  Let’s get Pintentional: Unpacking the healthy relationship between brands and consumers on Pinterest.
  
  Explore how Pinterest builds intentional relationships between brands and consumers.
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  Tropicália revived: Unraveling the threads of PatBO's SS24 show at NYFW.
  
  Recently, our US team worked with PatBo, one of Latin America's most prestigious haute couture brands...
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Connect

MG Influencer.

Telling brand stories.

End-to-end influencer marketing strategies. We tap into audiences by connecting the dots between your brand and creators who are good at telling your story.

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Influencer

MG Media.

Amplifying stories in every direction.

A fully integrated media approach to support consumers on the path to conversion. We develop and amplify meaningful media campaigns that provide measurable impact.

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Media

MG Studio.

Bringing stories to life.

Our in-house creative hub produces immersive experiences and groundbreaking content, bringing your brand’s story to life in real and virtual worlds.

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Studio

MG Platform.

The data behind the stories.

Our proprietary tech platform uses AI and ML-generated insights and advanced analytics to help you tap into your digital ecosystem.

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Platform

MG Talent.

Telling people’s stories.

Bespoke, 360-degree talent management for talents in the digital and mainstream entertainment spaces. We empower, expand and enrich careers.

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Talent

MG Sprint.

Co-create your next solution, fast.

Our bespoke co-creation service helps brands and businesses innovate quickly by activating a three-day immersive workshop with an all-star team of collaborators.

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