Case Studies | MG Empower

Cannes Lions 2023
Who we are
- Who we are.
  
  About us.
  
  Discover where we came from and who we are today.
  
  Why us.
  
  Our team and ways of working make us special. Find out why.
  
  Team.
  
  Meet the people who want to take your brand #AboveAndBeyond.
  
  Careers.
  
  Feeling empowered? Check out our latest opportunities and benefits.
  
  Impact.
  
  Our mission, vision and D&I statement live here.
Work
- Case studies.
  
  Bumble #MyLoveIsBlackLove
  
  Amplifying Black British visibility and building new audiences for Bumble.
  
  Chopard #ChopardLovesCinema
  
  Evolving Chopard’s presence at the Cannes Film Festival for the last 6 years.
  
  Genesis #MakeTheGameYourOwn
  
  Driving brand affinity and awareness by tapping into niche audiences for Genesis.
  
  SEE ALL WORK
  
  This month's highlights.
  
  Flannels x Gucci
  
  Making FLANNELS the ultimate holiday shopping destination for Gucci.
  
  Costa Brazil #FollowMyScent
  
  Selling out Costa Brazil’s first fragrance via four immersive, international experiences.
  
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Insights
- Insights and inspiration.
  
  Stories.
  
  Quick, easy reads about things we’ve been thinking, feeling and analysing lately. Get scrolling to keep up.
  
  Podcast.
  
  #InfluencerMarketingUncovered is your key to the fast-paced world of influencer marketing and beyond.
  
  White Papers.
  
  Our researchers combine qualitative, investigative, and cultural analysis to tell stories brands need to hear.
  
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  Latest.
  
  Cannes Lions 2023: MG Empower’s Festival of Co-Creativity.
  
  Every year, the world’s most innovative brands and agencies – the ones with a finger on the pulse and a vision for the future – gather in Cannes...
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  Let’s talk about Yvonne Victoria: model, content creator, MG Talent.
  
  Yvonne Victoria is a model, content creator, MG Talent, self-confessed ‘Lady of Leisure’, and passionate advocate for her community...
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Connect

MG Influencer.

Telling brand stories.

End-to-end influencer marketing strategies. We tap into audiences by connecting the dots between your brand and creators who are good at telling your story.

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Influencer

MG Media.

Amplifying stories in every direction.

A fully integrated media approach to support consumers on the path to conversion. We develop and amplify meaningful media campaigns that provide measurable impact.

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Media

MG Studio.

Bringing stories to life.

Our in-house creative hub produces immersive experiences and groundbreaking content, bringing your brand’s story to life in real and virtual worlds.

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Studio

MG Platform.

The data behind the stories.

Our proprietary tech platform uses AI and ML-generated insights and advanced analytics to help you tap into your digital ecosystem.

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Platform

MG Talent.

Telling people’s stories.

Bespoke, 360-degree talent management for talents in the digital and mainstream entertainment spaces. We empower, expand and enrich careers.

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Talent

MG Sprint.

Co-create your next solution, fast.

Our bespoke co-creation service helps brands and businesses innovate quickly by activating a three-day immersive workshop with an all-star team of collaborators.

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