Season 3 - MG Empower

Influencer Marketing Uncovered.

This podcast is your key to the fast-paced world of influencer marketing and beyond. Made for brands that want to stay current, keep growing and get inspired as the experts that matter reflect on the industry from an exciting array of perspectives.


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Connecting with India: Influencer marketing across the globe.

Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia. Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn’t NOT be mentioned!
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Thirty years in fifty minutes: Key trends to watch according to a futurist

We build our future in the present. And researchers are already looking as far as 2050 to identify the trends that will dictate life, culture and everything in between – so you’d better start listening! Kicking off Season 3, our hosts welcome to the studio Trend Forecaster, Futurist and Content Director at Stylus, Katie Baron. Together, they analyse and explore such groundbreaking trends as adaptive entertainment, sensorial experiences and what the industry’s calling ‘the metaphysical flex’. This episode will make you want to sit back with a cup of tea and a notepad.
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More stories.

Working with influencers 101: Respect, Reward, Re-engage.

Today’s brandscape is obsessed with influencers. From generating conversions and connections to creating cultural credibility in ever narrower niches, the value they represent to brands and businesses just keeps growing.

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De-influencing: why it’s not just another buzzword.

Unless you’ve been living on a desert island or under a rock, you’ll have heard the word ‘de-influencing’ flying around the social sphere...

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Stories_Let’s talk about Dora Atim
Let’s talk about Dora Atim: Nike running coach, community leader, MG Talent.

Dora Atim, a rising influencer, Nike running coach, athlete, and mentor to young people in sports, sat down with us to share her story...

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Stories_Fashion in focus
Fashion in focus: 2023 trend projections.

In fashion, life is often defined by the changing of the day, month, season and, most importantly, year. And as years go, 2022 was an interesting one to say the least...

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tech in focus 1
Tech in focus: 2023 trend projections.

AI is coming. You know it and we’re a month late telling you about it. Here’s a summary of what every 2023 trend outlining AI has said...

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social in focus 1
Social in focus: 2023 trend projections.

Where does one even start with social media in 2022? BeReal got huge, AI went mainstream & TikTok grew even bigger...

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beauty in focus 1
Beauty in focus: 2023 trend projections.

In the world of beauty, 2022 was the year of juxtapositions and micro trends...

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How can brands jump into direct to avatar [D2A] commerce?

Direct to avatar (D2A) commerce is a relatively new concept, having only emerged on the market in...

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Is the social entertainment era reshaping influencer marketing?

It’s no secret that social media platforms are constantly evolving; be that a new algorithm,...

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Sustainability and marketing: how do influencers amplify a brand’s impact?

In the age of social media, where consumers are more vocal than ever and transparent...

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