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Podcast.

Beyond Marketing, The Podcast.

In this thought-provoking podcast, we sit down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond.

 

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The key to achieve brand & audience growth in culturally different markets.

Entering and successfully growing in a new market is a challenge for any brand and business. In this episode, Elvira Serra, General Manager for luxury brands at L’Oréal France, discusses how to use influencer marketing as a strategy to successfully penetrate a new market. Discover how brands can use influencer marketing to resonate with a new market audience, conduct in-depth research and understand what type of content, language and channels different audiences around the globe engage with.
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Is the future for influencers to build their own brands and become entrepreneurs?

The creator economy is here to stay and revolutionise the marketing industry forever. In this episode, Camila Coutinho, global influencer, communicator and business women, discusses what the future of content creators hold and the different opportunities there are for partnering and co-creating with brands. Furthermore, they reflect back on the journey of running a livestream shopping experience.
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How important is to create influencer marketing campaigns with meaningful and authentic purpose.

Today's audience is increasingly demanding brands across the globe to convey a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell - Influencer Marketing and Social Media Expert, explains how brands can define their purpose and partner with the right voices to convey it authentically.
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How can luxury brands innovate by rethinking their digital strategy?

Social distancing measures and the rise of a new customer behaviour have challenged luxury brands to defy the status quo. In this episode, Vanessa Fernandes - Luxury Expert & Marketing Manager for Clive Christian Perfumes, discusses how luxury brands can innovate in their approach to marketing and explores how an omnichannel strategy, that combines influencer marketing with technologies like AR, can deliver a personalised and unique valuable experience for the luxury consumer.
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The evolution of brand management: how to stay ahead of the game?

Staying ahead of the game in a fast-moving and evolving digital landscape is a challenge for big and SME companies. In this episode, Tessa Masiaszek, Marketing Master Professor, discusses how marketing managers and entrepreneurs have to adapt to the constant evolution of brand management, exploring how important it is to have an authentic value system, and how to successfully embrace new digital strategies.
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How to grow a business through influencer marketing.

Growing a business in today's fast-moving digital world is a challenge. In this episode, Gordon Glenister - Marketing Consultant and keynote speaker, dives into how brands can leverage the power of influencer marketing to grow their businesses. He shares practical insights on how to secure a return on investment, and how to jump into new digital strategies such as  livestream shopping.
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Stories.

Studio in Focus 2024
Content In Focus: Audio, AI and Tech Integrations for Creators.

In the ever-changing world of content creation, it can be difficult to keep up. So, here are three key predictions for 2024 from someone who’s constantly got one eye on the present and the other on the future: our Creative Media Director, Jake Davis.

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2023: A Year of New Beginnings.

Explore MG Empower's transformative journey in 2023, a year of milestones and innovation. From reaching 41.7 million globally to a renaissance marked by expanded services, join us in gratitude for a successful year.

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Our Favourite 2023 Holiday Campaigns (So Far).

Discover the magic of this year's holiday marketing with our breakdown of three standout campaigns as we unwrap the season's most creative and impactful moments.

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Viral Comedian Esse Menino on Why Brands Should Take Creative Risks.

Viral Brazilian comedy sensation, LGBTQ+ activist, writer, performer and content creation extraordinaire, Esse Menino, sat down with us to discuss the importance of taking creative risks.

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Sophie Butler
Sophie Butler on Disability, Influencer Marketing and Brand Education.

We sit down with outspoken advocate for the disabled community and accomplished influencer, Sophie Butler, to talk about the responsibility of influence and the current landscape of representation for disabled people.

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Five Inspiring Graphic Design Trends to Watch in 2024.

Our Senior Designer’s five big predictions for what’s next in the ever-evolving world of design, from sustainable luxury to the rise of absurdity and surrealism.

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Lessons in Luxury Content Creation from a Successful Influencer Duo.

In a recent episode of Beyond Marketing The Podcast, we interviewed Denis Colak and Nimi Blackwell: content creators who’ve found their USP in working as a duo fo luxury brands like Dior, Tiffany and Gucci.

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A Snapchat Masterclass: New Opportunities for Content Creators.

Tips and insights on Snapchat’s game-changing creator features, based on a masterclass by Emily McDonnell, Head of Creator Partnerships UK at Snapchat.

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November content.
Content Squads: A Reactive-First Approach to Influencer Marketing.

Content squads are teams of storytellers who pitch and create content for your brand, on their own schedule.

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Three Reasons Why Your Brand Needs an Effective Community-Building Strategy.

In today’s dynamic digital landscape, having a thriving community is more important than ever.

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