fbpixel Season 1 - Page 2 of 4 - MG Empower
Podcast.

Beyond Marketing, The Podcast.

In this thought-provoking podcast, we sit down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond.

 

Pick a season.
#Season 1 #Season 2 #Season 3
Sort by: 
YoutTube cover

How can brands shape the digital landscape to be a kinder place and achieve business success?

In today’s world, brands have the possibility to positively impact society. In this episode, Naomi Walkland - VP of Marketing for Bumble EMEA, explores how brands can use their platform and marketing efforts to build a safer and kinder digital landscape. Tune in to discover how, through the power of cultural voices, a brand mission can come to life in a stronger and more relevant way, evoking a positive change and learn how Bumble has successfully defied social norms and turned the dating landscape into a safe place by empowering women.
Listen now
YoutTube cover

How is TikTok transforming content creation for brands and influencers?

TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO and Founder of Tkers Agency, discusses how brands can embrace TikTok to disrupt their marketing and content strategies. Also, they talk about how brands can lose the fear to enter the platform, how TikTok creators differentiate from other channels and what the future holds for brands that dive into TikTok to embrace a form of more dynamic, authentic and less filtered content.
Listen now
YoutTube cover

How can FMCG brands better optimise their digital presence and marketing strategy?

Building a brand personality is a must in today’s digital world for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton’s Biscuit Company, discusses how brands can engage and delight consumers by innovating. We dive into how to build a brand personality, the importance of working with talented content creators that successfully amplify storytelling and the successful formula to tap into TikTok.
Listen now
YoutTube cover

How can influencer marketing help brands achieve credibility when sharing social commitments and values?

Today, more than ever, brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso Colombia, discusses how brands can avoid becoming one more brand promising to save the world, diving into how influencers can convey authenticity, and how the use of livestream content enables brands to gain back proximity and trust with consumers.
Listen now
YoutTube Thumbnail

How can influencers protect their brand & content in the ever-changing digital landscape?

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder and Managing partner of Sharma Law, discusses what both parties need to legally take into account when going into a partnership, uncovering practical recommendations when going into collaboration agreements and discussing how the creator economy era will impact the industry.
Listen now
YoutTube Thumbnail Ep. 10

How to position a hotel brand through social media and influencer marketing.

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively brands can convey an engaging and authentic travel journey. In this episode, Lisette Sprangers - General Manager for the first AC Hotel by Marriott in LATAM, discusses how influencer marketing has transformed the industry by becoming a trustworthy form of WOM. Discover how hotel brands can genuinely collaborate with creators, and how digital innovations are allowing marketers to become more disruptive.
Listen now
LOAD MORE

Stories.

Studio in Focus 2024
Content In Focus: Audio, AI and Tech Integrations for Creators.

In the ever-changing world of content creation, it can be difficult to keep up. So, here are three key predictions for 2024 from someone who’s constantly got one eye on the present and the other on the future: our Creative Media Director, Jake Davis.

Read now

MGE_SOC_EOY_271223_V1-min
2023: A Year of New Beginnings.

Explore MG Empower's transformative journey in 2023, a year of milestones and innovation. From reaching 41.7 million globally to a renaissance marked by expanded services, join us in gratitude for a successful year.

Read now

MGE_SOC_Bumble_Carousel_141223_1-min
Our Favourite 2023 Holiday Campaigns (So Far).

Discover the magic of this year's holiday marketing with our breakdown of three standout campaigns as we unwrap the season's most creative and impactful moments.

Read now

Esse Menino-12
Viral Comedian Esse Menino on Why Brands Should Take Creative Risks.

Viral Brazilian comedy sensation, LGBTQ+ activist, writer, performer and content creation extraordinaire, Esse Menino, sat down with us to discuss the importance of taking creative risks.

Read now

Sophie Butler
Sophie Butler on Disability, Influencer Marketing and Brand Education.

We sit down with outspoken advocate for the disabled community and accomplished influencer, Sophie Butler, to talk about the responsibility of influence and the current landscape of representation for disabled people.

Read now

MGE_Web_Blog_5_Design_Trends_2024_1
Five Inspiring Graphic Design Trends to Watch in 2024.

Our Senior Designer’s five big predictions for what’s next in the ever-evolving world of design, from sustainable luxury to the rise of absurdity and surrealism.

Read now

Screenshot 2023-12-11 at 11.15.37-min
Lessons in Luxury Content Creation from a Successful Influencer Duo.

In a recent episode of Beyond Marketing The Podcast, we interviewed Denis Colak and Nimi Blackwell: content creators who’ve found their USP in working as a duo fo luxury brands like Dior, Tiffany and Gucci.

Read now

Screenshot 2023-12-07 at 13.32.32
A Snapchat Masterclass: New Opportunities for Content Creators.

Tips and insights on Snapchat’s game-changing creator features, based on a masterclass by Emily McDonnell, Head of Creator Partnerships UK at Snapchat.

Read now

November content.
Content Squads: A Reactive-First Approach to Influencer Marketing.

Content squads are teams of storytellers who pitch and create content for your brand, on their own schedule.

Read now

20231122-162003
Three Reasons Why Your Brand Needs an Effective Community-Building Strategy.

In today’s dynamic digital landscape, having a thriving community is more important than ever.

Read now

© MGEmpower 2024
PART OF
Get in Touch