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Podcast.

Beyond Marketing, The Podcast.

In this thought-provoking podcast, we sit down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond.

 

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#Season 1 #Season 2 #Season 3
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REC 1

Connecting with India: Influencer marketing across the globe.

Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia. Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn’t NOT be mentioned!
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Thirty years in fifty minutes: Key trends to watch according to a futurist

We build our future in the present. And researchers are already looking as far as 2050 to identify the trends that will dictate life, culture and everything in between – so you’d better start listening! Kicking off Season 3, our hosts welcome to the studio Trend Forecaster, Futurist and Content Director at Stylus, Katie Baron. Together, they analyse and explore such groundbreaking trends as adaptive entertainment, sensorial experiences and what the industry’s calling ‘the metaphysical flex’. This episode will make you want to sit back with a cup of tea and a notepad.
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ep 13

How are women’s empowerment and leadership transforming the business landscape?

Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape.
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ep 12

Breaking stereotypes in a male-dominated industry.

The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, we have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in conservative and male-dominant industries. Join us to see the influencer marketing landscape from a new perspective, as we talk about responsible content and creative freedom through the lens of this empowering athlete's personal journey.
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ep 11

Onboarding non-gaming audiences into immersive experiences.

One of the hottest trending questions in the marketing industry is “How can we successfully place brand activations on new digital spaces, such as the Metaverse?”. While it's hard to provide all the answers at this early stage, there are still important insights we can already consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins us for a practical conversation exploring some of his insights, including a perspective on real-world cases and campaigns, and touching on the Metaverse Fashion Week.
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ep 10

Does your brand need a community?

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, we welcome Manouska Jeantus, Community Lead at Miro, former Community Engagement Leader at Glossier, as we engage in a conversation tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline.
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Stories.

Studio in Focus 2024
Content In Focus: Audio, AI and Tech Integrations for Creators.

In the ever-changing world of content creation, it can be difficult to keep up. So, here are three key predictions for 2024 from someone who’s constantly got one eye on the present and the other on the future: our Creative Media Director, Jake Davis.

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2023: A Year of New Beginnings.

Explore MG Empower's transformative journey in 2023, a year of milestones and innovation. From reaching 41.7 million globally to a renaissance marked by expanded services, join us in gratitude for a successful year.

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Our Favourite 2023 Holiday Campaigns (So Far).

Discover the magic of this year's holiday marketing with our breakdown of three standout campaigns as we unwrap the season's most creative and impactful moments.

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Viral Comedian Esse Menino on Why Brands Should Take Creative Risks.

Viral Brazilian comedy sensation, LGBTQ+ activist, writer, performer and content creation extraordinaire, Esse Menino, sat down with us to discuss the importance of taking creative risks.

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Sophie Butler
Sophie Butler on Disability, Influencer Marketing and Brand Education.

We sit down with outspoken advocate for the disabled community and accomplished influencer, Sophie Butler, to talk about the responsibility of influence and the current landscape of representation for disabled people.

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Five Inspiring Graphic Design Trends to Watch in 2024.

Our Senior Designer’s five big predictions for what’s next in the ever-evolving world of design, from sustainable luxury to the rise of absurdity and surrealism.

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Lessons in Luxury Content Creation from a Successful Influencer Duo.

In a recent episode of Beyond Marketing The Podcast, we interviewed Denis Colak and Nimi Blackwell: content creators who’ve found their USP in working as a duo fo luxury brands like Dior, Tiffany and Gucci.

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A Snapchat Masterclass: New Opportunities for Content Creators.

Tips and insights on Snapchat’s game-changing creator features, based on a masterclass by Emily McDonnell, Head of Creator Partnerships UK at Snapchat.

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November content.
Content Squads: A Reactive-First Approach to Influencer Marketing.

Content squads are teams of storytellers who pitch and create content for your brand, on their own schedule.

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Three Reasons Why Your Brand Needs an Effective Community-Building Strategy.

In today’s dynamic digital landscape, having a thriving community is more important than ever.

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