Biossance Miami Experience

MG Influencer.

MG Media.

MG Studio.

MG Platform.

MG Sprint.

Promote the opening of the first Biossance store by creating buzz across social, influencer and IRL.

Biossance already had customers in Miami. But, as this was the brand’s first-ever brick-and-mortar store, our challenge was to immerse the city into the brand’s world, and transform the perception that Biossance is an online-only experience. Our secondary objective was to leverage the store’s opening as a hook to launch and promote a new product: the Copper Plumping Serum.

Phase one: The Biossance Experience.

The strategy was executed in two phases, beginning with an immersive, three-day experience involving a series of IRL activations for key influencers to attend and share with their audiences: a welcome massage, a museum exhibit, a yoga session, and a dinner under a shark aquarium – the perfect place to tell the brand’s unique ingredient story.

Brand experts educated our influencers on the sustainable science behind the products’ ingredients, equipping them with the tools they needed to effectively bring their audiences along with them into the Biossance universe.

Creative experiences generated creative influencer content and earned media went through
the roof.

The brand’s first-ever physical store created a new way for people to engage with Biossance – so the experience we created did the same. Having diverse influencers in unique settings led to highly creative, storytelling content and a huge influx of complementary User Generated Content (UGC). All testament to the authenticity of our influencers’ storytelling.