fbpixel Influencer discovery and planning. - MG Empower
Influencer discovery and planning.

We’ve turned influencer procurement into an art and a science.

Influencer procurement determines how and to what extent a campaign will impact your audience. Over the years, we’ve developed a method that works based on trust, data and creative alignment with your brand.

Our 3M+ strong global influencer database is an unrivalled resource for assertive and intelligent procurement.

 

 

 

Unrivalled.
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Combining Artificial Intelligence with our influencer database via
MG Platform allows us to identify and rank influencers based on their audience and other factors – delving much deeper than vanity metrics.

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We consider a combination of multi-tier and multi-channel influencers, to build a bespoke mix that’s optimised for your brand and strategy.

Our work.

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LIONSGATE+ Nacho

Immersing global audiences in an edgy new show with two high-octane influencer experiences in London and Sao Paulo.

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Chopard: Mille Miglia

Celebrating timelessness with Chopard to promote their Mille Miglia collection to a new audience.

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Dr Dennis Gross

A standout awareness and traffic-driving campaign to keep bestseller at Number One in the US. 

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HoF x Barbour: Summer Shop

Driving awareness, conversion and consideration for Barbour’s latest collection at House of Fraser.

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Biossance #SqualaneSquad

Tapping into a new audience for Biossance with ‘skintellectuals’.

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LIONSGATE+ Mexico

Immersing and engaging Spanish-speaking audiences in five new LIONSGATE+ shows.

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CS_Bumble_Cyberflashing
Bumble Anti-Cyberflashing

Helping Bumble spread awareness of the cyberflashing issue to change the minds of UK policymakers. 

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Flannels x Paul Smith SS23

Capturing Gen Z hearts and minds with binge-worthy TikTok Shop content.

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Fujifilm: X-S20

Creating a hero video to launch a new camera, designed for content creators. 

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CS_Barbie_x_Tangle_Teezer
Barbie x Tangle Teezer

Making the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign. 

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See all work
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