Amplifying the launch of the Hourglass Veil Hydrating Skin Tint.

Strategy.

Harnessing online and IRL content with Gen-Z creators at the forefront.

Following Hourglass’s global strategy, we activated an influencer marketing campaign with a dual-pronged approach: engaging Gen-Z beauty influencers and optimising content formats. These creators were enlisted to share high-quality, GRWM style content that deeply resonated with beauty trend audiences on TikTok, leveraging the platform’s casual and conversational format to seamlessly integrate the products into their routines. Influencers also captured real-life content by taking their followers along to the Hourglass x Space NK Glow Bar Pop-Up event.