MG Empower expands with New York office

MG Empower has officially opened its New York office, marking an important milestone in the agency’s international growth and reinforcing a long-standing commitment to the US market.

Located at 205 Hudson Street, the new office formalises a presence that has already been steadily building across the United States. For MG Empower, this is not about arriving in a new market. It is about strengthening an existing one with the structure, proximity and ambition to match the scale of what comes next.

A long-term commitment to the US market

Founded in London and recognised as a global creative force in integrated marketing, MG Empower has spent years building momentum in the US through consistent delivery, strong client relationships and culturally relevant execution.

The opening of a permanent base in New York reflects the natural evolution of that work. It creates a strategic hub that brings the agency closer to clients, collaborators and the cultural movements shaping one of the world’s most influential commercial environments.

MG Empower has already established a strong foundation in the US market, with growth driven not only by long-standing client relationships but also by global account wins that include North America as a key market. The decision to open a permanent office reflects the scale of those opportunities and the agency’s commitment to serving them more closely.

Why New York matters

In an industry where global reach can often come at the expense of local relevance, physical presence still matters. It sharpens collaboration, deepens market understanding and creates stronger alignment between strategy, creativity and execution.

For MG Empower, New York is more than a location. It is a meaningful commercial and cultural base. As one of the world’s most influential business ecosystems, it offers direct access to the conversations, audiences and market dynamics that shape how brands grow.

This makes the office opening strategically important. It gives the agency a stronger platform from which to support brands in-market while staying connected to wider global objectives.

Turning global brand narratives into local relevance

Over the past several years, MG Empower has delivered high-impact work across the US, helping brands translate global narratives into locally resonant campaigns.

Examples include Sol de Janeiro’s Body Badalada Lotion launch and SKIN1004’s expansion in the US, both of which demonstrate the agency’s ability to create work that feels culturally tuned in while remaining strategically connected to broader brand ambitions.

Recent partnership growth has also reinforced the importance of a dedicated US base. Global account wins, including Bumble, continue to underline the market’s strategic relevance within MG Empower’s wider client ecosystem. The New York office strengthens the agency’s ability to support that growth with greater immediacy and integration.

Local presence, global perspective

As Maira Genovese, Founder and CEO of MG Empower, puts it, “We have been building meaningful partnerships across the U.S. for several years, so establishing our New York office allows us to deepen those relationships and nurture new ones,” said Maira. “This is not about entering the market. It is about committing to it, with a structure that reflects the scale of our ambitions and the expectations of the brands we work with.”

That commitment is what defines this move. The New York office is not simply a new address. It is a central hub for MG Empower’s growth across North America and a space designed to support collaboration, creative development and brand experience.

It will bring together multidisciplinary teams across influencer marketing, social, strategy, creative and experiential, ensuring clients benefit from both local leadership and a globally connected perspective.

That balance is a key part of MG Empower’s model. With teams spanning Europe, the UK, Latin America, Southeast Asia, India and beyond, the agency is built to create work that moves across markets without losing strategic consistency or cultural nuance.

The next phase of growth

For brands, the value of this expansion is clear. The combination of local presence and international connectivity makes it easier to build work that feels specific, relevant and commercially effective. It allows strategy to travel, but never at the expense of context.

The opening of the New York office therefore represents more than expansion. It signals a sharper and more intentional phase of growth for MG Empower, one built not just on reach, but on staying close to the audiences, markets and cultural conversations that shape modern brand success.

With New York now part of its physical footprint, MG Empower is well positioned to deepen its US relationships, support global clients more effectively and continue building integrated marketing work that moves with culture rather than chasing it.