fbpixel Beyond Marketing The Podcast Season 3 | MG Empower
Podcast.

Podcast.

Beyond Marketing.

Beyond Marketing podcast explores the trends, challenges, and innovations shaping the present and future of the industry. We sit down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond.

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Fashion & sustainability: Making buzzwords matter.

Sustainability is the fashion world’s favourite buzzword. But what does it really mean? And more importantly, how should brands be talking about it? Content creators Brett and Scott Staniland weigh in.
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The favela power: inspiration from Brazil to the world.

Gerando Falcōes is changing the realities of millions of people in the favelas (slums) of Brazil. In this episode, Founder Edu Lyra shares its inspiring story of international growth and incredible social impact.
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Making the unpredictable, predictable: Data, data, data!

The future is data. From a pandemic scenario, to one of the biggest technological revolutions, life seems to have never raced at such high speed. Along with Michael Duray, Head of Marketing at Samsung UK, our hosts dive into a dynamic conversation about the topics that are shaking the world of business and beyond. On a short trip to the past, they analyse and discuss data power, the latest AI advancements, the fluidity between online and offline, and more, connect the dots between consumer behaviour trends, proving that when you’ve got the right data – and you know how to interpret it – you can quite literally see the future!
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Bubble Gum Shoes: Marketing lessons from the 80’s.

Whether we’re recalling the past or creating new moments, science tells us that our senses are closely connected with memory. In this episode, Graziele Toscan, Head of Global Marketing at Melissa, walks us through the incredible story of the Brazilian fashion brand that, in the early 80’s, introduced the infamous jelly texture and iconically absurd bubble gum scent to the world of footwear. Also up for discussion, the exciting international collaborations that put that brand on the global fashion map. Time to get comfy and prepare for some true marketing inspiration from the 80’s and beyond.
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What do elephants have to do with storytelling?

Storytelling, when guided by inner purpose, has limitless potential. From our studio in London, content creator, model, documentarian and environmental voice, Gwilym Pugh, sat down with our hosts to share his transformation; from shy person to social media phenomenon, from dangerous unhealthy habits to physical strength, and from someone who felt disconnected from nature to WWF ambassador.
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Connecting with India: Influencer marketing across the globe.

Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia. Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn’t NOT be mentioned!
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