fbpixel Beyond Marketing The Podcast Season 2 | MG Empower
Podcast.

Podcast.

Beyond Marketing.

Beyond Marketing podcast explores the trends, challenges, and innovations shaping the present and future of the industry. We sit down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond.

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How important is mental wellbeing in the influencer marketing industry?

In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie shares her personal experiences as an influencer, and advice as a mental wellbeing expert and advocate, on how brands and talents can face these challenges within the digital landscape.
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How can brands raise consumer trust, partnering with influencers to drive positive impact?

The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. In this episode, we're joined by special guest John Melo, CEO of Amyris, to evaluate how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand’s community building.
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How will the rise of Web 3.0 impact the development of the creator economy?

The creator economy isn’t going anywhere. But how’s it going to change when Web 3.0 is fully realised? This episode’s special guest is Kaya Yurieff, Creator Economy Reporter for The Information, who reflects on how Web 3.0 will completely reshape community building. Tune into this all-encompassing conversation to gaze into the future and explore the evolution of social platforms, influencers and brands in the highly anticipated new phase of the internet. 
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nihar

What is the Ecoverse and how can brands take part of a this sustainable metaverse idea?

Is there a sustainable approach to Web 3 and NFTs? In this episode Nihar Neelakanti, CEO of Ecosapiens,  discusses how the Ecoverse will come to life, to build a sustainable landscape of Web3. Tune in to discover how Ecosapiens is building a web3/NFT platform to enable consumer support against climate change in “1-click”, and how will brands be able to dive into the space to make a positive contribution to the environment, an efficiently offset the impact of the crypto minting process.
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How is the publishing industry keeping up with the creator economy?

The creator economy is taking the world by storm, transforming how the publishing industry embraces a new form of leaders, cultural voices and entrepreneurs. In this episode, Alinka Rutkowska - CEO and founder of Leaders Press, discusses how the publishing industry has been transformed by the rise of influencers. Tune in to discover how creators are taking a leading voice across their communities through different publishing formats, how Web 3.0 will impact the industry and how talents will have more opportunities, as they become thought leaders for the new generations.
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How can brands get started in the metaverse by collaborating with influencers?

What is the Metaverse today? Let’s demystify it. In this episode, Yonatan Raz-Fridman, CEO and founder of Supersocial, discusses how Web 3.0 is transforming how brands and consumers interact in the new immersive and virtual worlds. Tune in to discover how this new web era will impact the conception of community building, content ownership and self-expression extension. 
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