Beyond Marketing The Podcast Season 2

How are women’s empowerment and leadership transforming the business landscape?

Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape.

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Breaking stereotypes in a male-dominated industry.

The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, we have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in conservative and male-dominant industries. Join us to see the influencer marketing landscape from a new perspective, as we talk about responsible content and creative freedom through the lens of this empowering athlete's personal journey.

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Onboarding non-gaming audiences into immersive experiences.

One of the hottest trending questions in the marketing industry is “How can we successfully place brand activations on new digital spaces, such as the Metaverse?”. While it's hard to provide all the answers at this early stage, there are still important insights we can already consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins us for a practical conversation exploring some of his insights, including a perspective on real-world cases and campaigns, and touching on the Metaverse Fashion Week.

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Does your brand need a community?

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, we welcome Manouska Jeantus, Community Lead at Miro, former Community Engagement Leader at Glossier, as we engage in a conversation tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline.

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How are influencers becoming part of brand’s marketing & product development teams?

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode global communications strategist and talent agent, Alice Hampton, Founder of ACP Management dives into a rich conversation analysing the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators.

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How to drive innovation by co-creating with the brand community.

Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, we engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand’s audience. A practical lesson on community building and its power to become a force for co-creation, success and impact.

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Case studies.

This month's highlights.

Insights and inspiration.

Latest.

End-to-end influencer marketing strategies.

Transforming narratives into social content and results.

Bringing engaging brand-world experiences to life.

Strategic and creative precision focused on results.

Groundbreaking creative solutions to different objectives.

Podcast.