Beyond Marketing The Podcast Season 1

How can brands shape the digital landscape to be a kinder place and achieve business success?

In today’s world, brands have the possibility to positively impact society. In this episode, Naomi Walkland - VP of Marketing for Bumble EMEA, explores how brands can use their platform and marketing efforts to build a safer and kinder digital landscape. Tune in to discover how, through the power of cultural voices, a brand mission can come to life in a stronger and more relevant way, evoking a positive change and learn how Bumble has successfully defied social norms and turned the dating landscape into a safe place by empowering women.

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How is TikTok transforming content creation for brands and influencers?

TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO and Founder of Tkers Agency, discusses how brands can embrace TikTok to disrupt their marketing and content strategies. Also, they talk about how brands can lose the fear to enter the platform, how TikTok creators differentiate from other channels and what the future holds for brands that dive into TikTok to embrace a form of more dynamic, authentic and less filtered content.

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How can FMCG brands better optimise their digital presence and marketing strategy?

Building a brand personality is a must in today’s digital world for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton’s Biscuit Company, discusses how brands can engage and delight consumers by innovating. We dive into how to build a brand personality, the importance of working with talented content creators that successfully amplify storytelling and the successful formula to tap into TikTok.

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How can influencer marketing help brands achieve credibility when sharing social commitments and values?

Today, more than ever, brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso Colombia, discusses how brands can avoid becoming one more brand promising to save the world, diving into how influencers can convey authenticity, and how the use of livestream content enables brands to gain back proximity and trust with consumers.

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How can influencers protect their brand & content in the ever-changing digital landscape?

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder and Managing partner of Sharma Law, discusses what both parties need to legally take into account when going into a partnership, uncovering practical recommendations when going into collaboration agreements and discussing how the creator economy era will impact the industry.

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How to position a hotel brand through social media and influencer marketing.

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively brands can convey an engaging and authentic travel journey. In this episode, Lisette Sprangers - General Manager for the first AC Hotel by Marriott in LATAM, discusses how influencer marketing has transformed the industry by becoming a trustworthy form of WOM. Discover how hotel brands can genuinely collaborate with creators, and how digital innovations are allowing marketers to become more disruptive.

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Case studies.

This month's highlights.

Insights and inspiration.

Latest.

End-to-end influencer marketing strategies.

Transforming narratives into social content and results.

Bringing engaging brand-world experiences to life.

Strategic and creative precision focused on results.

Groundbreaking creative solutions to different objectives.

Podcast.