Beyond Marketing - The Podcast

How can influencers protect their brand & content in the ever-changing digital landscape?

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder and Managing partner of Sharma Law, discusses what both parties need to legally take into account when going into a partnership, uncovering practical recommendations when going into collaboration agreements and discussing how the creator economy era will impact the industry.

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How to position a hotel brand through social media and influencer marketing.

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively brands can convey an engaging and authentic travel journey. In this episode, Lisette Sprangers - General Manager for the first AC Hotel by Marriott in LATAM, discusses how influencer marketing has transformed the industry by becoming a trustworthy form of WOM. Discover how hotel brands can genuinely collaborate with creators, and how digital innovations are allowing marketers to become more disruptive.

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The key to achieve brand & audience growth in culturally different markets.

Entering and successfully growing in a new market is a challenge for any brand and business. In this episode, Elvira Serra, General Manager for luxury brands at L’Oréal France, discusses how to use influencer marketing as a strategy to successfully penetrate a new market. Discover how brands can use influencer marketing to resonate with a new market audience, conduct in-depth research and understand what type of content, language and channels different audiences around the globe engage with.

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Is the future for influencers to build their own brands and become entrepreneurs?

The creator economy is here to stay and revolutionise the marketing industry forever. In this episode, Camila Coutinho, global influencer, communicator and business women, discusses what the future of content creators hold and the different opportunities there are for partnering and co-creating with brands. Furthermore, they reflect back on the journey of running a livestream shopping experience.

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How important is to create influencer marketing campaigns with meaningful and authentic purpose.

Today's audience is increasingly demanding brands across the globe to convey a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell - Influencer Marketing and Social Media Expert, explains how brands can define their purpose and partner with the right voices to convey it authentically.

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How can luxury brands innovate by rethinking their digital strategy?

Social distancing measures and the rise of a new customer behaviour have challenged luxury brands to defy the status quo. In this episode, Vanessa Fernandes - Luxury Expert & Marketing Manager for Clive Christian Perfumes, discusses how luxury brands can innovate in their approach to marketing and explores how an omnichannel strategy, that combines influencer marketing with technologies like AR, can deliver a personalised and unique valuable experience for the luxury consumer.

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Case studies.

This month's highlights.

Insights and inspiration.

Latest.

End-to-end influencer marketing strategies.

Transforming narratives into social content and results.

Bringing engaging brand-world experiences to life.

Strategic and creative precision focused on results.

Groundbreaking creative solutions to different objectives.

Podcast.