Beyond Marketing - The Podcast

How can brands get started in the metaverse by collaborating with influencers?

What is the Metaverse today? Let’s demystify it. In this episode, Yonatan Raz-Fridman, CEO and founder of Supersocial, discusses how Web 3.0 is transforming how brands and consumers interact in the new immersive and virtual worlds. Tune in to discover how this new web era will impact the conception of community building, content ownership and self-expression extension.

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How to build a winning PR strategy by partnering with influencers.

“People will remember you by how you made them feel”. Emotions and genuine human connections are the core of influencer marketing success. In this episode, Paula Bezerra, Head of Public Relations at Fasano Rio de Janeiro and Chief Brand Activist at Amyris, discusses how the influencer industry has transformed the PR world forever, challenging the traditional ecosystem to convey experiences in a more authentic way, appealing to the audience's emotions and memories, and overcome the barriers from print and digital content.

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How to create long term relationships with consumers by leveraging on empathy.

Consumers are, more than ever, seeking to find sources of joy and genuine connection when diving into experiences with brands and services. In this episode, Andreia Morelli, VP of Charge Products & Marketing at American Express Mexico discusses how brands can go above and beyond to create authentic and meaningful connections with consumers, build long-term relationships and raise loyalty. Tune in to discover how an empathetic approach to data and consumer behaviour insights, can lead brands to create innovative and relatable campaigns.

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How sustainable beauty is powering the industry: inside Costa Brazil’s purpose-driven brand.

Sustainable beauty is forever transforming the industry, as consumers increasingly demand brands to become more ethical across their supply chain and communications. In this episode, Francisco Costa - Founder and Creative Director for Costa Brazil, discusses how the beauty brand's future relies on how operations can be transformed to take what nature offers more ethically and sustainably. Discover how Calvin Klein's former Creative Director changed his career to building a purpose-driven and sustainable brand.

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How can brands inspire consumers to join the Circular Economy?

The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to social, environmental and economic impact. In this episode, Pia Heidenmark - former Chief Sustainability Officer of IKEA, discusses how brands can jump into the circular economy and inspire consumers to embrace a sustainable lifestyle by educating and simplifying the concept through outstanding well-designed products and clear and effective communication.

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How to build beloved brands through changing times.

After a challenging year, consumers' decision-making has forever been transformed, prioritising brands that go beyond their commercial goals, to support consumers to live better lives. In this episode, Bea Bravo - Senior Marketing Manager at Johnson & Johnson, discusses how brands can become agile when creating marketing strategies that have a true purpose to move emotions and sentiments, instead of moving wallets. Tune in to discover how brands can use the power of data and influencer marketing to truly engage with consumers and build strong bonds and communities.

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Case studies.

This month's highlights.

Insights and inspiration.

Latest.

End-to-end influencer marketing strategies.

Transforming narratives into social content and results.

Bringing engaging brand-world experiences to life.

Strategic and creative precision focused on results.

Groundbreaking creative solutions to different objectives.

Podcast.