fbpixel Beyond Marketing - The Podcast | MG Empower
Podcast.

Podcast.

Beyond Marketing.

Beyond Marketing podcast explores the trends, challenges, and innovations shaping the present and future of the industry. We sit down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond.

 

Named one of the Top 15 Influencer Marketing Podcasts on the web by Feedspot.

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ep 9

How are influencers becoming part of brand’s marketing & product development teams?

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode global communications strategist and talent agent, Alice Hampton, Founder of ACP Management dives into a  rich conversation analysing the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators.
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ep 8

How to drive innovation by co-creating with the brand community.

Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, we engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand’s audience. A practical lesson on community building and its power to become a force for co-creation, success and impact.
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How important is mental wellbeing in the influencer marketing industry?

In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie shares her personal experiences as an influencer, and advice as a mental wellbeing expert and advocate, on how brands and talents can face these challenges within the digital landscape.
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How can brands raise consumer trust, partnering with influencers to drive positive impact?

The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. In this episode, we're joined by special guest John Melo, CEO of Amyris, to evaluate how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand’s community building.
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How will the rise of Web 3.0 impact the development of the creator economy?

The creator economy isn’t going anywhere. But how’s it going to change when Web 3.0 is fully realised? This episode’s special guest is Kaya Yurieff, Creator Economy Reporter for The Information, who reflects on how Web 3.0 will completely reshape community building. Tune into this all-encompassing conversation to gaze into the future and explore the evolution of social platforms, influencers and brands in the highly anticipated new phase of the internet. 
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nihar

What is the Ecoverse and how can brands take part of a this sustainable metaverse idea?

Is there a sustainable approach to Web 3 and NFTs? In this episode Nihar Neelakanti, CEO of Ecosapiens,  discusses how the Ecoverse will come to life, to build a sustainable landscape of Web3. Tune in to discover how Ecosapiens is building a web3/NFT platform to enable consumer support against climate change in “1-click”, and how will brands be able to dive into the space to make a positive contribution to the environment, an efficiently offset the impact of the crypto minting process.
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