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Case studies.
Barbie x Tangle TeezerMaking the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign.
#ChopardLovesCinemaEvolving Chopard’s presence at the Cannes Film Festival for the past 10 years.
Sol de Janeiro Rio Radiance SPFDesigning a bespoke experiential activation for Sol de Janeiro’s global product launch.This month's highlights.
Persil x ArsenalWe played a key role in strategising, creating, and executing the "Arsenal Every Stain Experience" - an immersive IRL activation designed to bring Persil’s bold campaign “Every Stain Should Be Part of the Game” to life and break the stigma around period stains in sports.Read more BadooMG Empower joined Badoo UK to develop a bespoke campaign focused on raising awareness and engagement for the app.Read more
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Insights and inspiration.
Stories.Quick, easy reads about things we’ve been thinking, feeling and analysing lately. Get scrolling to keep up.
Podcast.#BeyondMarketingThePodcast is your key to the fast-paced world of integrated marketing and beyond.
White Papers.Our researchers combine qualitative, investigative, and cultural analysis to tell stories brands need to hear.Latest.
How to Optimise Cross-Channel Media Planning for Maximum ROIIn 2025, cross-channel media planning must reflect audience behaviour, assertive messaging and business objectives. Here's how we do it at MG Empower.Read more
Virtual Reality for Marketing: The Future of Immersive BrandingVirtual reality for marketing has experienced some arrested development, but it is finally emerging as a transformative medium that’s redefining what it means to experience a brand.Read more
Influencer.
Social.
Experience.
Strategy.
Creative.
