fbpixel Masterclass Barbie x TangleTeezer - MG Empower

Maximising impact through fully integrated marketing.

Join our Managing Director USA Raphael Bouquillon and our Head of Brand Partnerships Alex Frey as they welcome Amy Barber – Head of Marketing North America at Tangle Teezer – to discuss how the brand’s Barbie collaboration was elevated through a powerful narrative to boost sales and global influence.


In this masterclass, you’ll get a behind-the-scenes look at how a fully integrated marketing approach, deployed at all the right moments, led to international impact for Tangle Teezer.

From insight and planning to campaign roll-out, we’ll dive into the story behind the strategy: a winning blend of star power, viral events and pink production sets.

We’re excited to unravel the results and share how this holistic approach made all the difference. Watch now.

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