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Case studies.
Barbie x Tangle TeezerMaking the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign.
#ChopardLovesCinemaEvolving Chopard’s presence at the Cannes Film Festival for the past 10 years.
Sol de Janeiro Rio Radiance SPFDesigning a bespoke experiential activation for Sol de Janeiro’s global product launch.This month's highlights.
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- Insights
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Insights and inspiration.
Stories.Quick, easy reads about things we’ve been thinking, feeling and analysing lately. Get scrolling to keep up.
Podcast.#BeyondMarketingThePodcast is your key to the fast-paced world of integrated marketing and beyond.
White Papers.Our researchers combine qualitative, investigative, and cultural analysis to tell stories brands need to hear.Latest.
A Recap of Our First Roundtable Breakfast: Insights on Reactive Social Media from L'Oréal, Skyscanner, John Lewis and moreIn June, MG Empower hosted the inaugural edition of our Roundtable Breakfast at The Groucho Club in London, bringing together social media leaders from top brands like Paramount+, Skyscanner, John Lewis, L’Oréal and more to discuss the topic: “Reactive Social: How to Have Your Finger on the Pulse with Culture & Trends.” Here are the key insights we got.Read more
A Decade of Influence: MG Empower's Strategic Brand Activations at the Cannes Film FestivalThe Cannes Film Festival has long been a celebration of creative boldness and storytelling. Over the past few years, it's also become a powerful opportunity for brands to amplify awareness and strengthen positioning through assertive activations and influencer partnerships.Read more
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