In June, MG Empower hosted the inaugural edition of our Roundtable Breakfast at The Groucho Club in London, bringing together social media leaders from top brands like Paramount+, Skyscanner, John Lewis, L’Oréal and more to discuss the topic: “Reactive Social: How to Have Your Finger on the Pulse with Culture & Trends.” Here are the key insights we got.

The Cannes Film Festival has long been a celebration of creative boldness and storytelling. Over the past few years, it's also become a powerful opportunity for brands to amplify awareness and strengthen positioning through assertive activations and influencer partnerships.