fbpixel Beyond Marketing The Podcast Season 2 | MG Empower

Podcast.

Beyond Marketing.

We believe marketing isn’t just about brands, it’s about the people behind them.

Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases.

Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

Named one of the Top 15 Influencer Marketing Podcasts on the web by Feedspot.

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How to build a winning PR strategy by partnering with influencers.

“People will remember you by how you made them feel”. Emotions and genuine human connections are the core of influencer marketing success. In this episode, Paula Bezerra, Head of Public Relations at Fasano Rio de Janeiro and Chief Brand Activist at Amyris, discusses how the influencer industry has transformed the PR world forever, challenging the traditional ecosystem to convey experiences in a more authentic way, appealing to the audience's emotions and memories, and overcome the barriers from print and digital content.
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