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Podcast.

Beyond Marketing.

We believe marketing isn’t just about brands, it’s about the people behind them.

Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases.

Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

Named one of the Top 15 Influencer Marketing Podcasts on the web by Feedspot.

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Making the unpredictable, predictable: Data, data, data!

The future is data. From a pandemic scenario, to one of the biggest technological revolutions, life seems to have never raced at such high speed. Along with Michael Duray, Head of Marketing at Samsung UK, our hosts dive into a dynamic conversation about the topics that are shaking the world of business and beyond. On a short trip to the past, they analyse and discuss data power, the latest AI advancements, the fluidity between online and offline, and more, connect the dots between consumer behaviour trends, proving that when you’ve got the right data – and you know how to interpret it – you can quite literally see the future!
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Bubble Gum Shoes: Marketing lessons from the 80’s.

Whether we’re recalling the past or creating new moments, science tells us that our senses are closely connected with memory. In this episode, Graziele Toscan, Head of Global Marketing at Melissa, walks us through the incredible story of the Brazilian fashion brand that, in the early 80’s, introduced the infamous jelly texture and iconically absurd bubble gum scent to the world of footwear. Also up for discussion, the exciting international collaborations that put that brand on the global fashion map. Time to get comfy and prepare for some true marketing inspiration from the 80’s and beyond.
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What do elephants have to do with storytelling?

Storytelling, when guided by inner purpose, has limitless potential. From our studio in London, content creator, model, documentarian and environmental voice, Gwilym Pugh, sat down with our hosts to share his transformation; from shy person to social media phenomenon, from dangerous unhealthy habits to physical strength, and from someone who felt disconnected from nature to WWF ambassador.
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Connecting with India: Influencer marketing across the globe.

Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia. Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn’t NOT be mentioned!
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Thirty years in fifty minutes: Key trends to watch according to a futurist

We build our future in the present. And researchers are already looking as far as 2050 to identify the trends that will dictate life, culture and everything in between – so you’d better start listening! Kicking off Season 3, our hosts welcome to the studio Trend Forecaster, Futurist and Content Director at Stylus, Katie Baron. Together, they analyse and explore such groundbreaking trends as adaptive entertainment, sensorial experiences and what the industry’s calling ‘the metaphysical flex’. This episode will make you want to sit back with a cup of tea and a notepad.
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How are women’s empowerment and leadership transforming the business landscape?

Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape.
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