fbpixel MG Empower - Meet our Strategists, Scientists & Storytellers

Meet the team.

We’re a diverse collective of strategists, scientists and storytellers. Get to know our leadership team here.

Maira Genovese
Founder and President.

Maira has been empowering people and brands for over twenty years. Her insight and expertise in marketing and influence – from talent management to strategic advisory for global brands – have cemented her position as an international innovator who’s constantly reshaping the industry.

Bruno Genovese
General Manager.

Bruno is a global leader in digital innovation with a history of transforming corporations. Currently, his expertise in generating long-term growth is leading our agency through its expansion.

Raphael Bouquillon
Managing Director, New York.

Raphael is a digital marketing and advertising specialist with 17 years’ experience working with some of the world’s best-known brands. He’s now spearheading the agency’s New York office, developing partnerships and assembling a world-class team.

Paula Albuquerque
Head of MG Influencer.

Part of our original founding team, Paula joined the agency in 2017 with 10 years’ experience in the influencer and social marketing space. She drives influence and innovation and serves as key advisor to our global clients.

Natalie Grey
Client Services Director.

Natalie has over a decade’s experience in the social, digital and influencer spaces, having worked both brand and agency-side to lead digital strategies for world-leading brands such as M&S, Amazon, Netflix, Revlon and Hello Fresh. At MG Empower, she is instrumental in maintaining the premium client experience we are known for – leading by impact to manage and deliver end-to-end campaigns.

Lucy Walker
Head of MG Media.

Lucy leverages her vast experience in developing integrated digital and media strategies for brands internationally, to find and strike the balance between strategic insight, business priorities and consumer demands, and deliver real business outcomes for our clients.

Gabriela Gavinelli
Head of MG Studio.

Leveraging a passion for digital and over 17 years’ experience in publishing, advertising and media production, Gabriela leads the MG Studio team, developing groundbreaking content and experiences for brands, talents and internal stakeholders.

Jonathan Aina
Head of MG Platform.

Jonathan is spearheading the development of our proprietary tech platform, drawing on his rich experience as a scrum master, full-stack developer and Data ETL expert with a specialism in various AI and ML techniques.

Alex Frey
Head of Brand Partnerships. 

From roles in PR, influencer and marketing agencies to here, Alex has helped a multitude of brands grow their business for the last eight years. As Head of Brand Partnerships, he’s knuckled down on expanding our client portfolio internationally.

Ross McAlpine
Design Director.

Ross is an experienced Design Director & creative with a multidisciplinary design background stretching from branding and identity to retail and experiential design, and currently leads the creative team at MG Empower. His award winning work has spanned a wide range of sectors varying from skincare and beauty to technology and entertainment.

Joe McElligott
Strategy Director.

As Strategy Director, Joe’s fingers are on the pulse of every strategy we develop. His vast breadth of digital and brand strategy experience has made him passionate about using data to inform creativity and optimise campaigns – never boring, always unique.

Jake Davis
Creative Media Director.

Jake is a London-based Creative and Content Director, with over 10 years experience in art direction of social media content and digital marketing. A self-taught and highly skilled photographer, videographer and expert in both the pre and post production of widely distributed products for clients ranging from the tech space to beauty and skincare.

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