fbpixel Integrated Marketing Strategy London | MG Empower
Strategy.

A fully integrated approach to marketing in London and beyond.

Strategy is our core. Our experts combine analytical insights with creative concepts to design bespoke strategies that capture attention and resonate deeply with audiences. We use competitor benchmarking, market research, and localised intelligence to uncover the cultural nuances and narrative that best fits target audiences and markets, leveraging every creative angle to deliver impactful results.

    • Omnichannel strategies designed for maximum engagement.
    • Consumer-first, data-backed marketing blueprints.
    • Influencer, content and digital marketing synergy that drives results.

 

Turn awareness into action – get in touch.

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Our unique approach to integrated marketing strategies.

Our integrated strategy ecosystem includes social media, influencer marketing, content, social listening, consultancy and cultural analysis – ensuring we thoroughly explore all aspects of the briefing for maximum impact, in multiple spaces. This precision leads to campaigns that are both effective and efficient, fully aligned with businesses’ objectives.

 

A future-ready, insight-driven approach

We don’t believe in one-size-fits-all marketing. Our strategic framework adapts to consumer behaviors, market trends, and platform shifts to ensure your brand stays ahead.

Integrated strategy – bringing it all together

Great marketing doesn’t happen in silos. We connect the dots between content, digital, social, and influencer marketing to create one powerful, results-driven roadmap.

Social listening and data-driven execution

With real-time audience insights, we analyse what people are saying, how they’re engaging, and what drives real impact, helping brands stay ahead of market trends.

 

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Why brands choose MG Empower.

 

>> Data meets storytelling – We balance analytics with bold creative, to ensure strategies are both effective and emotionally engaging, through narratives that resonate and measurable impact.

>> Tailored strategies designed for measurable growth and engagement – Our personalised, insight-led approach leads to content and activations that reach the right audience with the right message at the right time. By continuously optimising based on performance data, brands can drive long-term engagement and sustainable growth.

> A multi-channel marketing approach designed for scalability – Consumers engage across multiple platforms, so marketing must be integrated and adaptable. A multichannel approach ensures consistent messaging, maximised reach, and a seamless brand experience at every touchpoint.

 

Get in touch.

Did you know?

Brands with an integrated marketing strategy see 50% higher brand recall than those relying on single-channel campaigns.

Our integrated marketing strategy solutions.

We align creativity with precision, crafting marketing blueprints that cut through the noise and drive sustained brand success.

 

  • Integrated strategy – A 360° marketing roadmap built for long-term brand growth.
  • Influencer marketing strategy – Connecting brands with high-impact voices that build trust.
  • Social media strategy – Optimising platforms to drive reach, engagement and conversation.
  • Content strategy – Developing storytelling frameworks that connect, inspire, and convert.
  • Social listening – Tracking conversations and cultural trends to refine marketing efforts.
  • Brand consultancy – Providing deep strategic insights to position brands for success.
  • Cultural branding strategy – Crafting brand narratives rooted in culture and relevance.
  • Sprint methodology – Fast, agile marketing execution designed to adapt to industry shifts.

 

Looking for a strategy that moves the needle? Let’s talk.

The MG Empower marketing framework.

From research to execution, we build scalable, agile marketing strategies designed for impact.

 

  • Market research & Consumer insights – Understanding what your audience truly wants.
  • Strategic planning & Roadmap development – Mapping out the most effective pathways for brand success.
  • Multichannel approach – Seamlessly activating digital, social, influencer and content marketing.
  • Performance analysis & optimisation – Tracking, refining, and scaling results in real time for efficiency.

 

Strategy starts with the right foundation. Let’s build yours.

Strategy.

Influencer marketing.

Our long-term expertise in the influencer industry is at the centre of our strategy development process – focused on delivering a consistent roadmap for brands to engage with digital talents way beyond the post. We identify authentic partnerships, align values and goals, and incorporate cultural insights to ensure every collaboration creates consistent storytelling, meaningful impact and measurable outcomes.

Social media.

We design tailored social media strategies to enhance brands’ digital presence and maximise reach, engagement, and conversion. Through platform-specific insights, we build full editorial plans, content calendars and campaign activations addressing key challenges and goals – while integrating creative solutions to ensure content is always relevant, dynamic, and results-driven.

Content.

Our storytelling experts craft comprehensive content strategies tailored for both online and offline channels, balancing creativity with analytics to ensure every piece serves a clear purpose. Whether it’s an in-depth content project or a bite-sized digital campaign, our unwavering commitment to quality and creativity drives every narrative. Designed to captivate, inspire, and convert, our content strategies are intentionally built to foster meaningful and memorable connections.

Social listening.

Advanced social listening tools are embedded in our strategies end-to-end, allowing our teams to better understand both the brand and campaign lifecycle. This technology enhances digital strategies as it informs it with smart quantitative and qualitative insights – tracking key success moments and allowing for timely adjustments whenever needed. It ensures our strategies remain agile and responsive, therefore more effective.

Consultancy.

Our brand consultancy arm was developed to help brands navigate different challenges or objectives with expert and specialised perspective, and consistency. By diving into the identity, audience, and market positioning, we blend creative, strategy and market knowledge to help refine the messaging and positioning, redefine specific goals, establish best practices for major projects or create a long-term vision that aligns with the brand’s purpose and values. We also provide strategies for brands to collaborate, track performance and smoothly adapt to market conditions or consumer preferences changes.

Cultural analysis.

As a diverse collective of marketing and creative professionals, we recognise that cultural impact can be a transformative KPI for campaigns. Our in-depth cultural analysis ensures that a brand’s messaging aligns with the zeitgeist and resonates across diverse demographics and behavioural patterns. By identifying societal shifts and emerging trends, we help brands not only connect but also deepen their understanding of their own communities. These insights enable brands to remain relevant, inclusive, and capable of fostering long-term relationships with their audiences.

Get in touch.

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Case studies.

Chopard at Cannes Film Festival.

For the past 10 years, we have enhanced Chopard’s presence at the Cannes Film Festival through an integrated mix of IRL activations, long-term influencer partnerships, major red-carpet moments and even Chopard’s first-ever live stream.

See case study.

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Case studies.

Persil x Arsenal.

The strategy, creative, production and execution behind the “Arsenal Every Stain Experience” – an immersive IRL activation designed to bring Persil’s bold campaign “Every Stain Is Part of the Game” to life and break the stigma around period stains in sports.

See case study.

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Case studies.

Bumble Girls Trip.

Our strategy, influencer and experience teams came together to develop an integrated activation to highlight Bumble’s Travel Mode feature with truly authentic content in an immersive trip.

See case study.

MG Sprint.

MG Sprint: co-create your next solution, fast.

Our bespoke co-creation service helps brands and businesses innovate quickly by activating a three-day immersive workshop with an all-star team of collaborators.

Discover more.

Influencer.
Social.
Experience.
Strategy.
Creative.

We are beyond

(a marketing agency).

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