Global expertise in influencer marketing.

MG Empower is a globally recognised marketing agency with long-term expertise in the influencer marketing landscape. We comprehensively craft efficient strategies and manage campaigns from start to finish – combining a global network with deep understanding of data and cultural insights. Our global expertise across various industries – from fashion to tech – positions us at the forefront of the influencer marketing industry.

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Our unique approach.

Our campaigns connect global brands with the right voices, bringing to life smart and impactful narratives that resonate on and offline. Our integrated influencer marketing approach seamlessly blends influencer with creative and experiential activations, better reaching and engaging audiences across target channels. In a nutshell, we do influencer marketing that resonates beyond the post because we’re integrated.

Global influence.

Why brands choose MG Empower.

With an unrivaled database of 3M+ global influencers, our approach spans nano, micro, mid, macro, mega and celebrity tiers. So we consider every tier to find the digital talents that most authentically resonate with your audience, brand and message. Moreover, our proven expertise in delivering ROI-driven strategies has led to award-winning campaigns recognised globally.

Award-winning campaigns recognised globally.
Access to an unrivaled database of 3M+ global influencers.
Proven expertise in delivering ROI-driven strategies.

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Agile and transparent campaign process.

The progress of influencer marketing campaigns is tracked in real-time and driven by assertive data analysis. That’s how our teams can make smarter decisions faster, at any stage of the journey. Our process combines creativity with precisionas we handle every aspect of influencer marketing, from initial strategy to execution and reporting.

Insights and Strategy – In-depth research to understand audience behavior, market trends, and brand objectives, forming the foundation for a data-driven campaign strategy.
Intelligent Procurement – Identify and secure the right influencers, platforms, and resources based on performance metrics, audience alignment, and brand fit to maximise impact.
Influencer Briefing – Provide influencers with clear guidelines, key messaging, and creative direction to ensure authentic yet brand-aligned content creation.
Content Production – Develop and refine high-quality content in collaboration with influencers, ensuring consistency, engagement, and storytelling that resonates with the target audience.
Real-Time Data Analysis – Monitor campaign performance as it unfolds, tracking engagement, reach, and conversions to optimize strategies and maximize ROI.
Post-Campaign Report – Compile key insights, performance metrics, and learnings into a comprehensive report, evaluating success and identifying opportunities for future improvements.

Tailored influencer marketing strategies.

Our strategy experts align the brand’s goals and audience insights, ensuring strategies led by authentic connections, long-term relationships and measurable impact. We identify cultural trends and market data to craft compelling narratives, along with an assertive selection of platforms, editorial direction and content formats. Our integrated expertise allows us to incorporate influencer marketing into broader marketing activations, leveraging influence to deliver campaigns that are both creative and results-driven.

Intelligent procurement.

We’ve turned influencer procurement into an art and a science. Our methodology works based on trust, data and creative alignment, considering a combination of multi-tier and multi-channel talents that’s optimised for each strategy. Leveraging advanced analytics, we identify the right influencers and optimise campaigns for maximum reach and ROI. Data informs every decision, ensuring precision and transparency.

End-to-end campaign management.

Our campaign teams stay attuned to every detail, ensuring precision and impact in execution. Bespoke briefs strike the perfect balance between creative direction and interpretation, guaranteeing both medium and message align seamlessly. Our proactive and co-creative approach empowers influencers to deliver results that meet business goals – pivoting whenever needed towards improved efficiency.

Post-campaign deep analysis.

Our experts blend tech and human expertise to dive into results and generate clear learnings and insights, tailored to the business objectives. While quantifiable and qualifiable metrics measure the impact of messaging through individual and collective performance and benchmarked KPIs, the analysis of cultural impact leads to future-focused recommendations that identify opportunities around ROI, creative messaging and influencer selection.

Paid amplification.

By blending creative influencer thinking with media expertise, we amplify campaigns to appear at key moments of influence. Media best practices are smartly aligned with creators to amplify content across social channels and maximise impact through the media mix. Our strategies also focus on building credibility with new audiences, and identifying new segments to be targeted to drive consumer exploration and engagement.

Case studies.

Airalo at LATAM.

A tailored 3-month performance influencer marketing campaign raised awareness about Airalo’s features across LATAM markets while positioning it as the reference when it comes to eSIM partners and trusted connectivity solutions.

See case study.

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Case studies.

Badoo.

A bespoke campaign focused on raising awareness and engagement for Badoo through a deep dive into the dating universe and a strategy integrating influencer and meme marketing- also driving consideration and strong positioning.

See case study.

“

MG Empower’s partnership has helped develop influencer marketing into a key channel within Bumble’s marketing strategy. Besides the industry expertise and proactive attitude, their focus on creating a long-lasting relationship based on trust brings huge value and helps us work together to deliver results.

Alex Buckland, Bumble.

”

Influencer.

Social.

Experience.

Strategy.

Creative.

We are beyond

(a marketing agency).

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