Paid Amplification | MG Empower

Paid amplification.

Elevate your marketing through influencer content amplification.

We are specialists in aligning media best practices with creators to amplify content across social channels and beyond. Blending creative influencer thinking with media expertise, our influencer marketing experts build campaigns that resonate with audiences while appearing at key moments and channels of influence.

Efficiency.

Maximise impact and efficiency by incorporating influencer content into your media mix.

Leveraging influencer content within the awareness and consideration phases allows brands to build credibility with new audiences, and identify new audience segments that can be targeted through dynamic ads.

Extend reach and build consideration by targeting new audience segments that align with selected influencers.

We can also leverage influencer content to maintain engagement of new audiences, featuring the influencer in retargeted ads and dedicated landing pages to help drive consumer exploration and evaluation of products.

Our work.

Persil x Arsenal

We played a key role in strategising, creating, and executing the "Arsenal Every Stain Experience" - an immersive IRL activation designed to bring Persil’s bold campaign “Every Stain Should Be Part of the Game” to life and break the stigma around period stains in sports.

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Badoo

MG Empower joined Badoo UK to develop a bespoke campaign focused on raising awareness and engagement for the app.

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The Bumble Girls Trip

Our strategy, influencer and experience teams came together to develop an integrated activation to highlight Bumble's Travel Mode feature with truly authentic content.

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The Diamond Store

MG Empower partnered with The Diamond Store to create uplifting and playful digital assets for their channels, blending creative storytelling and branding strategy for strategic seasonal moments.

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Motorway

MG Empower partnered with Motorway through the influencer marketing activation #MotorwayIt, supported by an amplification strategy, to drive views and impressions while growing audience reach.

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