fbpixel Experiential Marketing Agency London | MG Empower
Experience.

Unleashing creativity in experiential marketing around the world.

We don’t just market brands – we bring them to life. At MG Empower, we specialise in crafting immersive, high-impact brand activations that captivate audiences and spark real-world engagement. Whether IRL or in the digital space – from product launches to livestream shopping – our experts in experience marketing fully lead the development and production of events and integrated activations with focus on innovation, flawless execution, on-the-ground support and effective budget management, to design campaigns that ignite emotions, drive conversations, and leave a lasting imprint.

    • Bespoke brand moments that fuel engagement.
    • Integrated strategies combining digital and real-world activations.
    • Award-winning experiential campaigns that break boundaries.

 

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Impactful brand activations.

Every campaign we build is rooted in psychology, powered by data, and fueled by creativity.

 

  • Designing for emotion-driven engagement: We don’t just create events; we craft emotional brand journeys that immerse, inspire, and influence. Every experience is tailored to forge deep connections between brands and their audiences.
  • Precision-driven, data-led execution: With state-of-the-art consumer behavior analytics, audience profiling, and engagement tracking, we optimise every touchpoint to maximise brand recall and measurable impact.

 

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Why brands choose MG Empower.

 

  • Award-winning strategies – Over the years, we’ve established a strong positioning, eecognised for delivering globally-acclaimed activations for some of the most loved brands of the world.
  • Tailor-made experiences – Designed with precision to captivate and inspire, supported by an end-to-end service committed to quality and ROI.
  • Data-driven execution – Every activation is crafted for high-impact results aligned with brands’ objectives and long-term goals.

 

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Did you know?

Experiential marketing generates more than 70% higher engagement than traditional advertising.

Engaging audiences everywhere.

We collaborate closely with global brands to ensure an effective and engaging combination of creative ideas, market and target audience insights and business objectives across our experience marketing activations. In alignment with Creative and Strategy teams, we build integrated and results-driven experiences that foster deep connections with communities and create moments of interaction that resonate for longer – off and online.

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Connection.

Inspiring action and
emotional connection.

From immersive activations to interactive storytelling, from pop-ups to hybrid environments, our marketing experiences are designed to engage the senses and create lasting memories that drive awareness and loyalty. Our team manages concept, design and execution for high-impact activations, in virtual and real worlds, anywhere in the world – with impact on your full cycle of marketing objectives.

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An assertive experiential marketing approach.

 

  • Sensory-driven live activations – Bringing brands to life through touch, taste, and tech.
  • Pop-ups and immersive brand installations – Eye-catching, Instagram-worthy spaces built to support amplification.
  • Experiential collaborations – Harnessing our integrated approach to incorporate influential voices that extend campaign impact.
  • Hybrid brand experiences – Virtual events, AR/VR activations, and gamified interactions aligned with IRL moments that engage and resonate.
  • Event production & execution – Precision-led planning, logistics, and flawless execution.

 

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End-to-end production.

Great activations with seamless execution: we handle it all. From concept development to final delivery, our production capabilities include everything from event logistics to creative storytelling. Whether it’s a stunning dinner, a ground-breaking audio-visual production, or press trips, we ensure quality, high energy and, most importantly, your message on point in any marketing experience.

Immersive experiences.

We push the boundaries of design, experience and storytelling so your brand shows up in the most immersive and engaging ways. Our approach to experiential marketing is effective because it sparks the audience’s curiosity through key pillars: entertain, educate, engage and inspire.

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Livestreaming.

Our expertise spans from Cannes Film Festival to Miami Art Basel. We aim higher than the standard front-camera setup, bringing audio-visual excellence to every production – whether it’s an hour of edutainment or a live shopping experience that converts consumers at scale. By activating other marketing touch points – such as community management, Q&As and influencers – we turn the real-time content into an effective strategy for conversion and positioning.

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Innovation.

Digital innovation.

We integrate the latest technologies into our creative strategy expertise to reach audiences in unexpected ways. From virtual reality (VR) and augmented reality (AR) to hybrid event solutions, our teams build winning moments of impact that draw consumers into unique experiences, blending realities to turn brands into remarkable memories.

Podcast production.

The success of our podcast #BeyondMarketing built up the credibility and expertise that lead our team to conceptualise, execute and grow binge-worthy podcasts for talents and businesses. Our solutions include it all: strategy definition, guest outreach, audio and video production, promotion and much more. And we count on the best-in-class technology and equipment to ensure excellence and speed at every episode.

Case studies.

Sol de Janeiro x Carnaval Brasil

To support Sol de Janeiro’s global awareness, our experts crafted a fully integrated experiential campaign, leveraging the largest Brazilian festival and cultural moment: Carnaval.

See case study

Persil_Images

Case studies.

Persil x Arsenal

The strategy, creative, production and execution behind the “Arsenal Every Stain Experience” – an immersive IRL activation designed to bring Persil’s bold campaign “Every Stain Is Part of the Game” to life and break the stigma around period stains in sports.

See case study

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Case studies.

Barbie x Tangle Teezer

A 360° campaign spanning social, digital and IRL developed to support Tangle Teezer launch the product, tap into a new audience and turn it into the collab of the moment – maximising awareness, affinity and social buzz.

See case study

Influencer.
Social.
Experience.
Strategy.
Creative.

We are beyond

(a marketing agency).

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