- About Us
- Work
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Case studies.
Barbie x Tangle TeezerMaking the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign.#ChopardLovesCinemaEvolving Chopard’s presence at the Cannes Film Festival for the past 10 years.Sol de Janeiro Rio Radiance SPFDesigning a bespoke experiential activation for Sol de Janeiro’s global product launch.This month's highlights.
Persil x ArsenalWe played a key role in strategising, creating, and executing the "Arsenal Every Stain Experience" - an immersive IRL activation designed to bring Persil’s bold campaign “Every Stain Should Be Part of the Game” to life and break the stigma around period stains in sports.Read moreBadooMG Empower joined Badoo UK to develop a bespoke campaign focused on raising awareness and engagement for the app.Read more
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- Insights
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Insights and inspiration.
Stories.Quick, easy reads about things we’ve been thinking, feeling and analysing lately. Get scrolling to keep up.Podcast.#BeyondMarketingThePodcast is your key to the fast-paced world of integrated marketing and beyond.White Papers.Our researchers combine qualitative, investigative, and cultural analysis to tell stories brands need to hear.Latest.
Virtual Reality for Marketing: The Future of Immersive BrandingVirtual reality for marketing has experienced some arrested development, but it is finally emerging as a transformative medium that’s redefining what it means to experience a brand.Read moreMG Empower White Paper: Why Culture-Led Branding is the Strategy Your Brand Can’t IgnoreOur latest white paper, Let’s Talk About the C-Word, explores the power of culture-led branding and how it helps businesses build lasting, authentic relationships with their audiences in a highly fragmented digital world.Read more - Connect
Influencer.
End-to-end influencer marketing strategies.
Engaging audiences by connecting the dots between brands and the right influencers to tell their stories.
Influencer
Social.
Transforming narratives into social content and results.
Our expertise in the social media landscape and its nuances supports growth in the digital space – with impact beyond.
Social
Experience.
Bringing engaging brand-world experiences to life.
Concept and execution of high-impact branded experiences, online and offline, anywhere in the world.
Experience
Strategy.
Strategic and creative precision focused on results.
Our expertise in data, creative and cultural insights leads to strategies that are both effective and efficient.
Strategy
Creative.
Groundbreaking creative solutions to different objectives.
An in-house creative hub with an efficient end-to-end approach that spans from art direction to audio & visual.
Creative