fbpixel Quidco Incentive - MG Empower
CS_Quidco
Quidco #ItPaysToQuidco
#ItPaysToQuidco #ItPaysToQuidco #ItPaysToQuidco #ItPaysToQuidco
Markets
UK
#ItPaysToQuidco

Amplifying Quidco’s latest incentive to generate quality traffic and drive sign-ups.

In our fourth campaign with UK cashback giant Quidco, we partnered with top-performing creators from previous activations to amplify the brand’s latest incentive. A series of engaging and storytelling-focused content drove impressions, sign-ups and UGC through the roof. Our media buying team also maximised the campaign’s effectiveness with lead optimisation to generate quality traffic for Quidco.

569011234 K
IMPRESSIONS
45.9012 K
LINK CLICKS
34234 %
STORY RETENTION

Drive awareness, engagement and web traffic to Quidco’s latest offer.

Having introduced a new cash incentive to drive awareness to their service, Quidco needed a combination of paid and organic influencer-driven media to amplify the offer – and drive consumers all the way through from product discovery to consideration and sign-ups.

 

 

 

 

Challenge.

Mix re-engaged top-performers with a data-driven selection of new content creators to drive impact.

Using a combination of historic paid and organic data, we kicked off our procurement process by identifying and re-engaging the creators whose content resonated best with Quidco’s audience – boosting ad recall among previously targeted consumers. We also selected two new voices with evidence of high click-through rates and strong community engagement, to build further consideration among new audiences.

Strategy.

Excite, delight and motivate Quidco’s audience with real cashback stories and hero moments.

Adapting the brief to the two sets of influencers – re-engaged versus new – resulted in two lines of narrative, both of which reinforced the message that Quidco is the best way to save money while shopping online, adding flavour and personality to the cash incentive with real stories of real savings. Our media buying team also used data-driven lead optimisation, targeting travel, finance, home and retail interests to maximise ROI and generate high-quality traffic.

Results.

Targets, beaten. ROI, maximised.

The integration of paid and organic media, as well as of re-engaged and new voices, resulted in a comprehensively effective campaign on all counts. Not only did we successfully beat all our targets – including +204% on impressions and +306% on organic link clicks – but the re-investment in top-performing creators from previous campaigns paid off extremely well, leading to an outpour of UGC with a cumulative EMV of £4K for Quidco.

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