#SweetRevolution

Co-creating and launching a sweetener brand with nutritionists, influencers and the target audience itself.

When Amyris launched PureCane (a superior, sustainable and science-backed sugar alternative) they wanted it to redefine the world’s relationship with sugar. But they needed a powerful go-to-market strategy to realise that vision. So, we activation an all-star team of nutritionists, fitness experts and niche influencers to co-create PureCane’s brand identity and generate brand awareness in two key markets through an always-on influencer marketing campaign.

CO-CREATION / GLOBAL STRATEGY AND CREATIVE / INFLUENCER DISCOVERY AND PLANNING / END-TO-END CAMPAIGN MANAGEMENT / POST-CAMPAIGN INTELLIGENCE