Launching a new hand care range for Pipette with on brand, US-based influencer content.

Give Pipette’s clean ingredients the space they deserve with a uniquely engaging hero message: love your hands.

Rather than giving the haters more air-time, we wanted our influencers to champion the positive message behind Bumble’s decision. So we asked a range of macro and mid-tier influencers, with cultural authority in diverse online spaces, to spark and participate in an empowering conversation around the importance of feeling confident and loving our authentic selves. Their content was engaging and informative but also fun and light-hearted – proving the ability of Bumble’s message to resonate with the full spectrum of lived experience.