Strategy.

An integrated strategy merging influencer, experience and creative to launch Persil x Arsenal campaign.

Persil’s ambitious goals required a strategic approach for the launch of “Every Stain Should Be Part of The Game” that would balance bold storytelling with cultural sensitivity, ensuring the campaign resonated authentically while inspiring action. Our experts came together to craft an integrated strategy leveraging influential voices, experiential marketing and creative interaction to release the new campaign. That’s how “Arsenal Every Stain Experience” was brought to life. The immersive experience took over an exclusive box during Arsenal matches, welcoming selected digital talents and creators to amplify the message “Every stain is part of the game. Periods should be no different.”

The strategy seamlessly blended creativity, production, and influence. Our creative concept development ensured that every element of the activation aligned with the campaign’s purpose-led mission, reinforcing the message around women empowerment in sports. Through full production and execution, we proposed a meticulously design and built of the immersive space where every detail – from branded visuals to interactive touchpoints – would enhance the storytelling. To maximise reach and engagement, our influencer management arm would be behind the careful curation of top talents who would authentically connect with the campaign’s message, driving conversations and amplifying awareness across communities.

The creative narrative was yet enhanced by a concept structured around four key storytelling pillars: Immersive Branding; The Red Card Challenge, Interactive Wall; and Photo Moment. End-to-end, the experience was designed as a full journey for guests to engage, learn and spread the word about Persil’s campaign.