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Granado Stores Opening.
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Brazilian Flair In London: The Opening Of Two New Granado Stores.

Following Granado’s successful launch in the UK, the Brazilian beauty brand has successfully announced the opening of two brand new stores in London: Covent Garden and Chelsea. Aiming to elevate their presence in the capital and offer local audiences an immersive physical space, the traditional perfumery celebrated the openings with exclusive IRL events – joined by special guests and influencers. Our audio-visual and social media teams crafted a bespoke content plan to capture all the moments and support making these activations a platform to enhance awareness and genuine brand love.

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Challenge.

Amplifying Awareness About Granado’s London Stores Through Captivating Content And Event Production.

Granado announced the opening of two physical stores in London. The first one was strategically placed in Covent Garden – one of the city’s most traditional spots. The second followed it, announced in Chelsea at the iconic King’s Road and with an opening cocktail scheduled during the famous Chelsea Bloom – the city’s largest flower show. Our team was challenged to capture content to amplify awareness during and post-events while also securing scroll-stopping pieces that would enhance Granado’s social media channels. The plan should also incorporate some of the key visual elements behind the brand’s success – such as the colours and energy rooted in its Brazilian portfolio.

Strategy.

Translate the IRL brand’s universe into engaging digital content and storytelling.

Granado’s first-ever London physical store was celebrated with an intimate cocktail in its new space in Covent Garden joined by partners and digital talents who fostered engagement IRL and across social media. To build up on that, our audio-visual and social media teams dived into research to craft a tailored content plan that would capture the atmosphere and the brand’s universe, registering the best moments in an authentic and social-driven way. This plan was then adapted to the opening of Chelsea store, which would happen during Chelsea in Bloom. To take part in the festival, Granado honoured Carmen Miranda – one of the greatest Brazilian icons of all time – with a gorgeous flower installation inspired by the singer’s unique style. The whole IRL activation was built to raise engagement and interest – goals also considered by our team on the content capturing, which included behind-the-scenes and key branded details.

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Results.

Inspiring and exciting content extending the impact of Granado’s UK expansion.

Both events turned out to be the perfect representation of Granado’s Brazilian essence – through its unique colours, iconic florals and the signature scents we love. The content capture was carefully planned to feature all of it, exploring the storytelling of each opening through a creative lens. Online and offline, the content supported on connecting local audiences to Granado and raising awareness, excitement and interest in the new spots – all fully aligned with the brand’s positioning in the market and the business’s main objectives.

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