fbpixel Flannels x Gucci - MG Empower
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Flannels x Gucci
#FLANNELSGucciWishlist #FLANNELSxGucci #FLANNELSGucciWishlist #FLANNELSxGucci #FLANNELSGucciWishlist #FLANNELSxGucci #FLANNELSGucciWishlist #FLANNELSxGucci
#FLANNELSGucciWishlist #FLANNELSxGucci

Making FLANNELS the ultimate holiday shopping destination for Gucci.

In the lead-up to the holiday season, we partnered with FLANNELS and Gucci to design the ultimate holiday wish-list ‘Gucci gifts’ and enlisted both established and emerging fashion influencers to promote it. Gorgeous garments and binge-worthy content inspired audiences in the UK to make a statement – and a purchase.

01.5678 M
TOTAL VIEWS
89890 K
ENGAGEMENTS
016788901 %
ABOVE VIEWS TARGET

Inspire UK audiences to buy Gucci’s gifts by driving traffic to the FLANNELS website.

Having identified TikTok as the ideal platform for this campaign, FLANNELS asked us to source and inspire a diverse range of UK-based fashion influencers who could educate, motivate and guide their followers all the way through their journey to purchase.

 

 

 

 

 

Challenge.
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Strategy.

We bridged the gap between digital and IRL with content that encouraged viewers to re-create a statement look by shopping with FLANNELS.

From Gucci showrooms around the world, our influencers lived their best lives on TikTok in a series of Devil Wears Prada-esque montages, spotlighting Gucci’s clothes and accessories. The videos were then shared via Instagram, spreading the love and amplifying engagement.

Results.

Results.

We converted customers at scale with a celebration of individuality, creativity and self-exploration.

This campaign generated 99% positive sentiment, 181% more views on TikTok than our target and a 2.4% engagement rate which resulted in a significant sales boost for FLANNELS and Gucci. Repurposing content for Instagram led to increased engagement and an outpouring of ‘Love for Gucci’.

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