fbpixel Chopard at the Cannes Film Festival
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Evolving Chopard’s presence at the Cannes Film Festival for the past 10 years.

As one of the main sponsor of the Cannes Film Festival, Chopard is always looking to maximise its presence in Cannes and the impact it creates globally. In 2015, we started our journey with the brand to ensure we can get all eyes on Chopard during each festival edition and leverage innovation to be the most relevant brand there. And for the past 10 years, we have been able to do just that. Through a mix of IRL activations, long-term talent partnerships, major red-carpet moments and even Chopard’s first-ever livestream, we come back every year with the same energy to drive results for the label.

016784567 M
IMPRESSIONS
01890.34567 M
ENGAGEMENTS
67890 K
EMV (€)
Challenge.

Build strong brand association with the iconic event and amplify the impact of red-carpet strategies to increase digital presence and brand recall.

Our integrated approach to influencer marketing allows us to understand the cultural evolution of the Cannes Film Festival throughout the past years and connect it to Chopard’s goals through the power of key storytelling, influential voices and data insights. In each edition, our team dives into the brand’s objectives and blends them to the festival’s main features, aiming to reinforce Chopard’s positioning in the luxury industry. Beyond vanity metrics, our experts are committed to incorporating assertive communication touchpoints to reach audiences through memorable and impactful stories – that merge both digital and physical spaces.

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Strategy.

We’ve combined consistent storytelling, data and the expertise of mega influencers to create key global awareness moments and increase engagement and earned media value.

Throughout the past ten years, our intelligent strategies have connected Chopard to its target audience through exciting stories co-created with selected ambassadors and optimised across different online channels to deliver content that translates the brand’s luxury positioning. By engaging mega talents to portray Chopard’s DNA and timeless aesthetic – like Aimee Song, Marina Ruy Barbosa, Belen Hostalet and Camila Coelho, we have built momentum and contributed to reinforcing its core values within the Cannes Film Festival – on a global scale.

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And in 2021, another debut: Chopard’s first-ever livestream experience from Cannes.

Our creative and experience teams came together in 2021 to bring to life The Livestream Experience – Chopard’s first-ever real-time show from the red carpet. We’ve partnered with four global influencers to bring an inside look into the event’s atmosphere, immersing the audience in a unique journey – including exclusive behind-the-scenes and interviews. Our best-in-class technology capabilities combined with a content and amplification strategy engaged over 16 million people and led to over €70K in earned media coverage.

Results.

Results.

Innovative communication formats within the Cannes Film Festival have been leading to consistent engagement, awareness and positive sentiment analysis.

The relatable and authentic content shared by influencers associated with Chopard’s dazzling portfolio and diverse narrative formats – exclusive behind-the-scenes, light-hearted assets and personal memories with the Festival – have secured an impressive positive sentiment analysis every year. By adding the real-time element, we have seen interest spike, increasing Chopard’s social presence and engagement. Moreover, the holistic approach to the event as a brand activation platform has been supporting increased awareness and sustaining brand perception connected to Cannes through content experiences that translate the label’s cultural connection with one of the world’s most important entertainment moments of the year.

 

 

 

 

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