Five Inspiring Graphic Design Trends to Watch in 2024.

Our design philosophy is shaped by the dynamic landscape of contemporary trends, yet we’re not bound by them. We draw inspiration from evolving aesthetics from around the world to create the authentic and unique designs that set us apart. So, here are five design trends predictions that we think are going to shape the design landscape in 2024.

Sustainable luxury: Climate change is driving new trends in design, particularly in the packaging industry.

Brands are experimenting with package-less, edible, and paper-pulp outers, reducing the graphic real estate on packaging. This challenges designers to create standout designs and convey brand messaging in a more authentic way. Sustainable manufacturing choices and responsible manufacturing processes will continue to play a key role in design next year. Creative use of colour, uncluttered layouts and smart graphics like QR codes offer unique ways to design within these constraints.

Moving type: Kinetic typography has become the focal points of brand and design.

Kinetic and variable type will significantly impact brands in 2024. Brands will deek authentic and unique ways to communicate their brand story, with more emphasis on type to do the heavy lifting. Kinetic typography has become the focal point of brand and design, and AI is also playing a role in moving typography forward. ProjectGlyphEase, for example, automates creating reference letters in a consistent style.

Bold minimalism: Whispering can be more powerful than shouting.

Minimalism emphasises clarity and simplicity. Its clean lines, white space, and uncluttered aesthetic promote efficient communication. Minimalism’s limited colour palette and typography focus allows designers to convey messages with precision. And its adaptability to various mediums make it a versatile choice for design projects, reminding us that a whisper can be more powerful than a shout.

Fluorised: In 2024, the graphic design trend is centred around vibrant colour palettes.

In 2024, the graphic design trend is centred around vibrant colour palettes, enhancing visual appeal. From events set ups to printed merchandising goods such as bags and custom printed cups, designers are using fluorescent colours like yellows, blues, oranges and greens to create modern designs. The focus is on using these colours to tell powerful visual stories, leaving a lasting impression on the audience.

Real meets surreal: Driven by the absurdity of modern life and the power of generative tools.

‘Real’ morphing into ‘surreal’ is driven by the absurdity of modern life and the power of generative roles. Brands are expected to create lush, opulent worldscapes in vivid detail, with typography edging into the experimental and ornate. Smart brands will keep customers at the centre of these otherworldly experiences.

Our designers always have their fingers on the pulse of the latest design trends. Want to find out how we can make your brand stand out amongst the crowd? Reach out to us today.