Our approach to social listening.

Social listening is more than tracking mentions – it’s about interpreting what’s being said, why it matters, and how brands should engage. Our approach integrates both online and offline insights, ensuring that conversations are tracked across multiple channels, from social media and forums to podcasts, events, and cultural moments happening in real life. By looking beyond traditional spaces, we uncover the cultural signals and emerging narratives that help brands build deeper connections. Whether your audience is engaging on mainstream platforms, niche communities, or real-world events, we ensure your brand is present and relevant wherever they are.

Make social listening work for your brand.

• Understand audience behaviour.

A smart approach to social listening can your brand identify patterns, trends, and sentiment to decode consumer motivations.

• Break bubbles & identity niches. 

Leverage social listening to go beyond surface-level trends and discover emerging communities and subcultures.

• Cultural research.

Examining social, political, and behavioural shifts that influence how people interact with brands and how the market evolves.

• Community development.

Nurture communities and engage in meaningful interactions to strengthen audience relationships and enhance brand perception.

• Star in conversations.

Create and participate in key moments of audience interaction, strategically entering and shaping discussions in the digital space to enhance brand relevance.