fbpixel Social media campaign analysis | MG Empower
Post-campaign analysis.

Post-campaign analysis.

Unpacking social media results, insights and opportunities.

Our experts at MG Empower work on social media reports that turn data into actionable insights for future success. By understanding the campaign’s performance and cultural impact, we offer brands a full perspective of their digital presence along with opportunities to refine future strategies – online and offline – and maximise impact. Our post-campaign analysis provides an in-depth review, translating campaign data into meaningful outcomes that drive continuous improvement.

Approach.

Our approach.

We embrace a data-driven, strategic and creative approach, combining quantitative with qualitative metrics to provide a comprehensive campaign evaluation. Our team analyses the key performance indicators (KPIs) – such as engagement, reach, conversions – along with audience sentiment to assess creative effectiveness, messaging resonance, and brand perception shifts.

 

 

 

 

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Impact analysis beyond social platforms.

Beyond social media, we adopt a holistic perspective that considers cultural trends, competitor benchmarks, and industry shifts that may have influenced results. This ensures our insights don’t just explain performance but offer actionable recommendations for your next campaigns – be them online or IRL.

The analysis roadmap.

 

  • Performance metrics.

We start with the basics: a deep-dive into content and platform performance to collect and analyse key metrics – engagement, reach, impressions, conversion – and audience interactions across the full brand landscape.

 

  • Audience insights.

Our experts understand how different audience segments interacted with social media content to evaluate sentiment and feedbacks in a deeper level.

 

  • Creative effectiveness.

We assess the formats, visuals and messaging that resonated the most with audiences to create compelling guideline for next campaigns or activations.

 

  • Industry benchmark.

Our diverse industry expertise aligned with cultural knowledge leads to an assertive comparison between the brand’s positioning and its competitors, as well the the market trends shifting the scenario.

 

  • Learnings & recommendations.

Clear and actionable takeaways are incorporated into every report so brands can have clarity on what worked and what didn’t, as well as enhance future campaigns.

Our post-campaign reports are tailored to brand’s goals. Results are translated into strategic recommendations and insights – useful for social media and other marketing activations.

 

 

 

Post-campaign.
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Why choose us.

  • Beyond metrics: we go deeper, analyzing creative impact, cultural relevance, and long-term brand positioning.
  • Long-term impact: our reports are built to help brands develop more successful and effective campaigns and refine their strategy for ongoing growth.
  • Customisation: data can be endless, so our experts curate the insights that make sense to brands’ goals and the industry landscape, making it more objective and relevant.

We are beyond

(a marketing agency).

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