Increasing Brand Awareness And Conversion In Latam, And Establishing Airalo As A Leader In The eSIM Industry.

As a 100% digital solution, Airalo has been growing a loyal community, attracted by its unique proposition. As the next step of its expansion, the brand aimed to amplify awareness across LATAM by communicating its technology and service to engage local audiences in a compelling way, raising customer acquisition and driving app instalments and purchases. Moreover, spreading the word about Airalo’s mission – to build the gateway to instant connectivity worldwide – was also among the key objectives so it could reach new markets effectively and authentically, truly changing users’ perception of online connection.

Engaged audiences endorsing Airalo’s service and relating to the brand’s offering and values.

The mix of highly produced visuals and short-form content aligned with an authentic briefing allowed influencers to share their most authentic experiences with Airalo – while entertaining their communities with travel-related information. By combining these diverse pillars – technology, travelling and functionality – the campaign drove engagement and conversion through over 600 pieces of content published, supporting customer acquisition at the most competitive cost, while driving trust and confidence in their connectivity and service convenience. In just three months, over 22.4M organic views were gathered across channels, translating the strategy impact on conversion and reinforcing the brand’s differentiators worldwide.

Highlights

• 2 viral videos, generating over 2.5M views each within Brazil & Mexico.
• CPA successfully optimised by – 25% across the three months.
• App store rankings improved across all countries.
• App downloads tripled following the end of the campaign – long-term results successfully predicted due to saves and shares metrics forecasting purchase intent.
• The campaign was the only social media and marketing activity running during the period, which means all results were delivered by the strategy implemented.