Strategy.

Apply storytelling and functionality to craft a compelling creative campaign.

Our creative, audio, visual and production teams came together to design the full concept of the new campaign, immersing in meticulous research about the target audience. The data and insights from this process led to an assertive creative direction, blending two key pillars to incorporate a fresh aesthetic into the campaign: inspirational and educational. These drivers established the approach that would be combined with product placement and a neutral and minimalist style. The research also ensured model scouting and styling would resonate locally – putting together a successful cultural intelligence methodology.