Influencer Marketing Strategy

Influencer marketing strategies.

Seamlessly data-driven and creative strategies.

Our influencer marketing experts seamlessly blend data-driven insights with creative concepts to develop assertive strategies that help brands spark conversations, tap into communities or drive sales. By connecting with global audiences through relatable storytelling and in-depth analysis, we set the direction of campaigns that capture attention and resonate for long-term impact.

Objective.

Your goal drives our strategy.
What is your brand objective?

Competitor benchmarking, market research and localised intelligence help us understand how your brand’s narrative fits into target audiences and regional markets.

Our unique integrated approach leads the way so we can explore all sides of the story: every channel, medium and opportunity.

We work with influencers to co-create a response that’s organically synced up with your brand’s message and optimised across the right regions and channels, on or offline, for maximum impact.

Organic.

Our work.

Persil x Arsenal

We played a key role in strategising, creating, and executing the "Arsenal Every Stain Experience" - an immersive IRL activation designed to bring Persil’s bold campaign “Every Stain Should Be Part of the Game” to life and break the stigma around period stains in sports.

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Badoo

MG Empower joined Badoo UK to develop a bespoke campaign focused on raising awareness and engagement for the app.

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The Bumble Girls Trip

Our strategy, influencer and experience teams came together to develop an integrated activation to highlight Bumble's Travel Mode feature with truly authentic content.

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The Diamond Store

MG Empower partnered with The Diamond Store to create uplifting and playful digital assets for their channels, blending creative storytelling and branding strategy for strategic seasonal moments.

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Motorway

MG Empower partnered with Motorway through the influencer marketing activation #MotorwayIt, supported by an amplification strategy, to drive views and impressions while growing audience reach.

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amika #SmoothOver

Driving awareness and engagement for amika’s Smooth Over Frizz-Fighting treatment.

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River Island’s Social Media Strategy.

Enhancing River Island's digital presence through a bespoke social media strategy.

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Sol de Janeiro x Carnaval 2024.

Driving awareness and engagement to Sol de Janeiro during Brazil's largest cultural moment.

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Highland Park’s Social Media Strategy

Increasing awareness and engagement for Highland Park's key social channels.

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Sol de Janeiro Rio Radiance SPF Collection

Designing a bespoke experiential marketing activation for Sol de Janeiro's global product launch.

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See all work

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Case studies.

This month's highlights.

Insights and inspiration.

Latest.

End-to-end influencer marketing strategies.

Transforming narratives into social content and results.

Bringing engaging brand-world experiences to life.

Strategic and creative precision focused on results.

Groundbreaking creative solutions to different objectives.

Influencer marketing strategies.

Seamlessly data-driven and creative strategies.

Your goal drives our strategy.
What is your brand objective?

Competitor benchmarking, market research and localised intelligence help us understand how your brand’s narrative fits into target audiences and regional markets.

Our unique integrated approach leads the way so we can explore all sides of the story: every channel, medium and opportunity.

We work with influencers to co-create a response that’s organically synced up with your brand’s message and optimised across the right regions and channels, on or offline, for maximum impact.