fbpixel Sol de Janeiro Summer Booth Activation | MG Empower
Sol De Janeiro Summer Booth Sol De Janeiro Summer Booth
SDJ Summer Booth
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A single modular booth built to deliver consistent summer energy across retail stores and festival environments.

To bring Sol de Janeiro’s summer campaign to life at scale, we partnered with Douglas to develop a single branded booth experience that could launch in-store and then transition seamlessly onto the festival circuit. Designed as a repeatable activation system, the booth delivered consistent visual impact, interactive engagement, and product discovery across multiple locations and audience types.

Objective.

Objective.

Design and implement a modular summer campaign booth that could be deployed across multiple markets and events while maintaining a consistent brand experience. The booth first activated at the Douglas store in Frankfurt for 12 days, before being repurposed for the Douglas Festival Tour in Poland—appearing at SaltWave Festival in Jastarnia (Aug 1–2) and BitterSweet Festival in Poznań (Aug 14–16). The goal was to create a versatile, reusable space that engaged audiences reliably, aligned with the campaign’s bright summer aesthetic, and supported measurable trial and conversion.

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Creative.

The 5×5 m² Summer Booth was designed as a fully reusable display system, combining product discovery, interactive moments, and visually engaging elements. Visitors could explore a dedicated product display wall, capture shareable content at a mirror photomoment featuring a Bum Bum Cream seat, and participate in gamified interactions with a locker wall to unlock prizes. Lightbox displays highlighted key campaign visuals, enhancing brand storytelling and creating a cohesive, immersive environment. Its modular construction allowed seamless installation across multiple locations, supporting both efficiency and sustainability by maximizing the lifespan of the booth.

Results.

Success.

Across all activations, the booth attracted more than 8,000 visitors, distributed over 5,000 giveaways, and at the Frankfurt activation, generated upwards of €25,000 in product sales. By combining modular design with engaging, gamified brand experiences, the Summer Booth not only elevated brand presence in key markets but also demonstrated a sustainable approach to experiential marketing, reinforcing the campaign’s impact across multiple touch points.

 

 

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