fbpixel SDJ Delícia Drench Launch Campaign | MG Empower
Sol de Janeiro Influencer Wellness Event Sol de Janeiro Influencer Wellness Event
Sol de Janeiro Influencer Wellness Event
#SDJDeliciaDrench #SDJDeliciaDrench #SDJDeliciaDrench #SDJDeliciaDrench
Services

Experience

Creative

Markets
NYC
#SDJDeliciaDrench

A winter-wellness experience that unveiled the world of Delícia Drench.

Sol de Janeiro’s latest launch stepped into the spotlight with an immersive wellness experience created to introduce Delícia Drench and Beija Flor Oil to key influencers in a meaningful, memorable way. Set within the serene Bamford Spa at 1 Hotel Brooklyn, the journey blended hands-on discovery with personalised rituals – from workshops and bespoke massages to charm-making and a restorative sound healing session. The result was a multi-sensory encounter that showcased the collection’s winter-ready benefits while strengthening brand affinity through authentic, feel-good moments.

12890
INFLUENCERS
34890 +
ORGANIC CONTENT
12
MARKETS LAUNCHED IN
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Objective.

Create an exclusive, multi-sensory experience in New York City to introduce the Delícia Drench Body Extension Collection and Beija Flor Oil to key influencers. The event needed to spotlight the products’ hydrating and transformative benefits while showcasing Sol de Janeiro’s holistic approach to self-care through immersive wellness touchpoints, intimate connection moments, and content-rich environments designed to drive advocacy and excitement around the launch.

Strategy.

The activation offered a 360-degree sensory journey at Bamford Spa, 1 Hotel Brooklyn, where influencers explored how Delícia Drench and Beija Flor Oil nourish both skin and mood during the winter months. The experience included a hands-on workshop led by wellness experts, bespoke massages using the products, and a customisation station where attendees could create Sol de Janeiro charms and bracelets. A Brazilian-inspired food and beverage bar added to the immersive environment, and the journey concluded with a sound healing session, reinforcing the connection between self-care rituals and emotional well-being.

 

 

 

 

Creative.
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Results.

Results.

Hosting 20 influencers and generating 40+ organic content assets, the experience delivered strong early awareness and helped position Delícia Drench™ and Beija Flor Oil within key social audiences ahead of launch.

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