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Lattafa Brazil Launch Lattafa Brazil Launch
Introducing Lattafa to Brazil
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Launching a Middle East fragrance brand in Brazil.

Lattafa’s arrival in Brazil called for a launch moment that felt bold, memorable, and unmistakably cultural. We created an immersive influencer and press experience that transformed fragrance discovery into an artistic journey – blending Middle Eastern inspiration with local Brazilian flavour. From sensorial galleries to sculptural photo moments and high-energy performances, every touchpoint was designed to educate, captivate, and generate conversation. The event set the tone for Lattafa’s entry into the market, driving awareness at scale while building immediate credibility within Brazil’s beauty and fragrance community.

348907890
UGC PIECES
34.1234 M
ESTIMATED IMPRESSIONS
456788901 K
EMV ($)

Drive awareness and buzz around Lattafa as it launched in the Brazilian market through an immersive Press and Influencer Event.

The challenge was to create a memorable experience that showcased the brand’s values while unveiling two new products in a way that educated and captivated guests. To amplify impact, the brand also aimed to secure top-tier talent to further drive visibility and cultural relevance among Brazilian audiences.

 

 

 

 

Objective.
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Strategy.

We executed an integrated strategy that merged a creative brand experience that’s amplified through influencers and paid media. To immerse press and influencers in Lattafa’s playful yet elegant world, we transformed the iconic Pinacoteca in São Paulo into an elevated brand event.

The consumer journey drew inspiration from the venue’s museum setting, encouraging exploration through artistic, sensorial storytelling. The immersive Elixir Galleries invited guests to discover the new Asad and Yara Elixir fragrances through art pieces designed to translate it’s fragrance notes into touch, colour, texture, and aroma. To elevate the experience further, a choreographed Yara & Asad–inspired dance performance, followed by a musical orchestra, brought the fragrances to life through movement and emotion, merging Lattafa’s Dubai heritage with local Brazilian culture.

To maximise awareness, we activated a powerful mix of mega, macro, mid, and micro creators in São Paulo, credible voices who amplified the launch across beauty, lifestyle, and fragrance communities.

The room was divided into two distinct worlds. The Yara Elixir side featured an instagrammable dessert table inspired by the fragrance’s key flavour notes, creating a playful yet luxurious sensorial connection. The Asad side, an olibanum pendant engraving station, tying back to one of the fragrance’s hero ingredients and offering guests a personalised keepsake.

A sculptural Yara & Asad backdrop provided a hero photomoment tied into the experience, with a fragrance history walk displaying heritage fragrances to be discovered as guests entered. Brazilian touches were also brought through to the event, with a bridgaderio discovery wall, which offered guests the bite-sized treats with flavours inspired by the fragrance ingredients.

From concept to execution, the venue was modelled, designed, dressed and built into the Lattafa world.

 

 

 

 

Creative.
Results.

The event welcomed over 180 guests, transforming the brand launch into an unforgettable cultural moment.

The experience generated 400 pieces of paid and organic content, inspiring genuine advocacy and wide-scale sharing from creators and press. With an estimated 4.4 million impressions, the campaign successfully introduced Lattafa to Brazil and expanded its presence across key consumer audiences.

The earned Media Value of $581.2K demonstrated the event’s exceptional return on visibility and influence, demonstrating the value of authentic influencer storytelling.

Collectively, these results highlight the launch event’s success in translating an immersive, in-person activation into sustained digital engagement, marking a strong and culturally relevant entry for Lattafa in the Brazilian market.

 

 

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